Webflow vs. Wix: How They Stack Against Each Other?

Does Webflow's rich bag of features put the platform ahead of Wix? Find out in this blog!

Have you ever tried to build a website before? Well, let me tell you this. It will be stressful, you will feel lost, and it can get pretty expensive fast. Having a flood of website-building tools to choose from doesn't help as well. If you wonder how to choose between Webflow vs. Wix you came to the right place. Dive into this blog and let us help you make the right choice!

Table of contents

What’s the difference?

Before we dive into Webflow vs. Wix comparison, let's start with a little introduction to both tools.

What is Webflow?

Webflow is an online platform that gives you the power to build responsive websites without writing a single line of code. Designers get the power of CSS, HTML, and JavaScript in an easy-to-use visual canvas. With underlying code still accessible, Webflow allows complete design freedom. Webflow goes even further and can handle hosting, security, and website performance itself. 

What is Wix?

Wix is a cloud-based development platform that includes web hosting and design services. Wix enables you to create a website using its drag and drop tools that don’t require you to have any specific tech skills. Wix also offers more than 800 designer-made templates that you can use instantly.

If you don't have any specific requirements, both tools will do the magic. But when you are trying to stand out of the crowd, things get a bit more tricky. But don't worry, we will get into the details and help you make the right choice. Read further and learn how Webflow vs. Wix stack against each other.

Webflow vs. Wix comparison table

Don't have time to go through the whole blog post? We analyzed both platforms and put together this comparison table to save you some time. Check it out and find out the main differences between Webflow and Wix.

Platform Webflow Wix
Advanced SEO tools YES NO
Drag and drop editor YES YES
Content management system YES YES
Full code access YES NO
Highly tailored design YES NO
Free themes and templates 45+ 800+
Hosting YES YES

Note: The comparison table was created after thorough research of both platforms. We analyzed both tools through their platform and found information in other relevant sources.

Why you should use Wix?

Why Wix might be a good solution for you, and the pros and cons of using it.

When choosing between Webflow vs. Wix, should you go with Wix?

Key pros of using Wix

AI does all the heavy lifting 

Wix has this fantastic feature that literally designs a website for you. Wix ADI (artificial design intelligence) is a platform that can create a website for you. After answering a few questions, generates a website that is tailored to your needs. Getting a fully functional and personalized website is just a matter of seconds. Not satisfied? You can still modify the final product! 

Drag and drop builder

If you are entering the world of web design, or if you are a one-man-band trying to set up your first website, Wix is suitable for you. Wix library has a rich library of more than 800 pre-designed website themes you can choose from. Use their drag and drop editor to customize the selected theme or build your website from scratch. Either way, the whole process is super intuitive and easy. All you have to do is drag and drop the desired elements such as sections, images, text, lists, grids, etc. The only thing left to do is to get creative and make your website stand out.

Affordable pricing

When it comes to pricing, Wix gets you the bang for your buck. Enabling you with a free version of the platform until you are ready to go live is a pro. This allows you to try out all the features before committing to a plan. When you are ready to launch, Wix offers Website plans and Business and Ecommerce Plans. Website plans start at €5,5 per month and go up to €29 per month. Most users go with the Unlimited plan, which is great for entrepreneurs and freelancers. Business and eCommerce Plans start at €20 per month and go up to €44 per month. Business Unlimited is the most popular program for everyone trying to grow their business. 

Key cons of using Wix

You can't switch between templates

Albeit having the freedom to choose among more than 800 pre-made website templates is awesome, there is a caveat. Once you have picked your website template, there is no coming back. At least with not losing all your content. Wix doesn't enable you to change your theme without losing all your content. Imagine nearly finishing your project to discover a better template. To save yourself time and trouble, make sure to take your time selecting the right template for you. 

Limited design possibilities

Albeit Wix offers a ton of pre-made website templates and an intuitive drag and drops editor, customization is not its strong side. You can indeed drag and drop elements on your website, but this refers to vertical alignment. Adjusting margins, padding, or dragging the elements into the corners is not available. Most pre-made templates also have a strict responsive layout which requires you to stick to it. You are also limited with creating interactions and animations. Applying interaction design elements is thus available for the buttons and not other elements. 

Designer working on UI/UX solutions

Migrating your website to a different platform is not an option 

There's come a time when you want to migrate your website to another platform. A big drawback of Wix is that you can't export and transfer the content of your website. This is especially problematic if you are a fast-growing firm, surpassing Wix's capabilities. Once you go past Wix capabilities, you will spend a ton of time manually transferring the content. 

Why you should use Webflow?

Why Webflow might be a good solution for you, and the pros and cons of using it.

Home office with Apple set up

Key pros of using Webflow

Code and design in sync 

Building a website in the traditional way takes ages. Designers first have to create the wireframe and send it to the developer. The developer then has to use those assets, turn them into code and send them back to the designer. The designer has to review the whole project and send feedback to the developer. And we are back in the beginning.

Webflow solves exactly this problem. Its visual canvas enables designers to build and design websites in sync. You can create fully customizable websites without writing a single line of code.

Webflow University

Webflow can be a bit overwhelming with all the design possibilities. To unleash Webflow's true power,  the learning curve is pretty steep. Here is where Webflow University is a lifesaver. It offers a plethora of tutorials with plenty of useful actionable tips and lessons. The best thing about it? It's completely free! 

Full design freedom

With a strong knowledge of HTML, CSS, and JavaScript, the sky is the limit when using Webflow. Even without coding from scratch, you can create an interactive experience for website visitors. Moving away from making static pages, your page will stand out and wow your audience. 

Since Webflow is a no-code tool, you never have to worry about breaking your code. Webflow works hard under the hood, and translating your design in always clean and semantic code. 

Building beautiful websites

Key cons of using Webflow

It can be overwhelming

Webflow is one of the most best website-building platforms on the internet today. The big downside is that it can get complex fast. Especially for someone without a web design/development background. 

The platform is packed with customization features that enable you to create an interactive and superior user experience. But to master them all, the learning curve will be steep. To unleash the true power of Webflow, you should at least be familiar with some basic web design coding knowledge. Good fundamental UI / UX will also make your life and creative process a lot easier. 

Setting up a blog is not a piece of cake

While other platforms enable you to launch a blog within minutes, Webflow isn't like that. It is the exact opposite. First, you have to pick a CMS template to get access to on-page editing and Webflow’s CMS panel. This only allows you to edit the blog feed. Editing the blog posts themselves still requires a few extra steps. All your posts are pulled from your CMS collections, and for restyling them, you need to add a rich text field and adjust the classes. 

It can get pricey 

When we compare Webflow vs. Wix, Webflow is easily the most expensive platform. While you can build your website for free, going live can be pricey. The cost of running the Webflow site will differ vastly on your needs, but you can count on paying about $144 per year for the simplest version. When you add more dynamic functionality or even a premium template, this cost can quickly bump up to $450.


Finally, we come to an end of our Webflow vs. Wix comparison. In conclusion, both platforms can help you create a beautiful and functional website. Finally, it all comes down to your specific needs, prior design experience, and resources.

If you are looking for a platform that is extremely to use and will help you create sites instantly, Wix is a great choice. The simplicity of use makes Wix the third most widely adopted website builder among all of them. According to the w3techs report, only WordPress and Shopify have more users. Before you decide, you should see Wix in action. Here is a list of some of the best websites built with Wix in 2023. 

While Wix is probably the most user-friendly tool you can find, it lacks a bit of functionality. If you or your business require custom design solutions and features, this is not the right tool for you. As a fast-growing business, you can surpass Wix's capabilities fast. Since you can't migrate your content to a different platform on Wix, this can be a big red flag.

designer working on a new website

While Wix lacks functionality and customization, this is the opposite of Webflow. Albeit Webflow is a no-code tool, its wide array of features enables you to create custom websites that will stand out from the crowd. Webflow allows you complete creative freedom and high-performing power, suitable also for Enterprise companies. Some of the most famous websites built in Webflow are Upwork, CoinMarketCap, Fiverr, etc.

Webflow indeed offers the most customization, but the learning curve is steep. If you are not a designer or lack the resources to outsource a designer, using Webflow can get overwhelming. In this case, we would recommend exploring platforms like Wix or WordPress. This is especially true if you want to set up your website fast. 

We hope we helped you solve the question of how Webflow vs. Wix stack against each other. If you are still unsure about what platform is the best for you, check how Webflow stacks against WordPress on this link here. 

Frequently asked questions

Can you export Webflow code?

You can export Webflow code on paid account plans. From inside the Webflow designer, you can export your project’s HTML, CSS, and JavaScript code.

Can you combine multiple Wix themes?

Unfortunately, Wix doesn’t enable you to combine multiple themes simultaneously. You can use one theme per site and choose between more than 800 available themes made by pro designers. 

Is Wix the owner of my website?

Yes, Wix is the owner of your website when you create a website on the Wix platform. You don’t own the website, and neither the design. When you create a Wix site, you become their subscriber with a revocable license.


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