About ActiveCampaign
ActiveCampaign is the autonomous marketing platform that empowers marketers, agencies, and business owners to orchestrate personalized, AI-driven campaigns across different channels. With Active Intelligence and AI agents, ActiveCampaign helps businesses unlock limitless ways to automate, personalize, and optimize every step of the customer journey.
SaaS
Industry
501-1000 employees
Company size
Chicago, Illinois, USA
Location
Design, App Development
Services
The challenge
ActiveCampaign wanted to take their automation power directly inside Webflow, so without the need to leave the platform, creating a seamless experience for mutual customers.
ActiveCampaign envisioned a native Webflow App that would:
- Eliminate the need for external tools or code
- Map and sync Webflow forms directly to ActiveCampaign
- Enable one-click site tracking and form embedding
- Be fully AI-ready and scalable for future MCP (Marketing Control Plane) integrations
With these ambitious ideas in mind, they needed a strategic partner who could translate a complex product vision into a flawless UX.
Our approach
Flowout team took on the full technical and strategic ownership that included architecting, designing, and developing the ActiveCampaign App for Webflow from scratch.
Our approach focused on three key principles:
Architect for the future
Every data object, interaction, and automation flow was structured to support ActiveCampaign’s Active Intelligence ecosystem, including upcoming conversational AI and MCP connectivity. We designed the app to translate every Webflow event and form submission into structured ActiveCampaign Custom Objects, creating a clean, queryable dataset that enables natural language interactions such as: “Show me all enterprise leads from last week.” and “Add VIP contacts to the campaign flow.”
Collaborate like a product team
Over 12 weeks, our developers partnered with ActiveCampaign’s product and DevRel teams through shared Slack channels, weekly sprints, and live QA. Tight collaboration aligned vision with execution, moving at product-team speed with enterprise precision.
Solve for scale, not just launch
We did not focus only on the first release. We helped co-design the scalability layer, from deployment pipelines to post-launch maintenance and updates.
Key Features Delivered
Synchronization
Map and sync your Webflow forms to ActiveCampaign, ensuring every submission flows into your marketing and automation workflows without any manual setup.
Embedded forms
With a simple click users can embed ActiveCampaign forms in Webflow and quickly bring marketing forms to life on any page.
Unified management
Create and manage lists, tags, and custom fields directly within Webflow, without switching tabs or leaving the design environment.
Intelligent tracking
Enable powerful site and event tracking in just a few clicks with zero coding required.
Comprehensive insights
See and take action of all form history in your contact record (ActiveCampaign Enterprise plan only)
The results
In just 12 weeks, Flowout delivered a fully functional, AI-future ready Webflow App that reshaped how marketers use ActiveCampaign. The project was completed on schedule, with zero compromises on performance or usability. By embedding ActiveCampaign’s capabilities directly into Webflow, we turned complex automation workflows into a simple, intuitive experience that anyone can use, with no code required.
Why Flowout
With a proven track record of developing seven successful Webflow apps - including integrations for platforms like Zapier, Frontify, and Stripe - Flowout has mastered the art of building reliable, user-friendly Webflow solutions.
Our standardized development stack (Node.js server, React + Tailwind components) and Figma prototyping process ensure rapid delivery without compromising quality.
"Flowout's approach was highly collaborative and felt like a true partnership."
Flowout’s approach was highly collaborative and felt like a true partnership. Their team proactively helped us identify use cases we hadn’t even considered and built a foundation that was future-proof from day one. The level of professionalism, flexibility, and product understanding made this project a huge success.
