Feb 17, 2022

Webflow is better than Shopify. Here's why.

Webflow started life as a pure website builder, with an emphasis on visual design. But as its popularity grew, the Webflow package was expanded to include a suite of e-commerce tools. This suite of e-commerce tools is one of the reasons Webflow is the best website builder for creating serious, business-oriented websites.

But how does Webflow stack up against leading e-commerce platform Shopify? Remarkably well, as it happens. Although, as always, it ultimately depends on exactly what kind of website you’re building and why. If your website is going to be an online shop and nothing else, then go with Shopify. It’s unbeatable when it comes to pure e-commerce.


But if you want your website to be a unique statement of who you are and what your brand is, and if you want it to be a means to engage and inform your customers, then read on. You need to know more about Webflow.


Webflow is more customizable


There are currently over 2 million websites using Shopify across the world. This is an impressive statistic, and is testament to the high quality of Shopify’s products and services. But how many of those 2+ million sites really stand out from the pack? None of them, really.


Shopify sites are beautiful and highly usable, but they’re all about as beautiful and usable as each other. If you want a website that’s tailor-made for your business, your brand, and your customers, then Shopify isn’t quite going to cut it. Webflow, on the other hand, is the most customizable web builder there is, and Webflow sites, when expertly made, do not look like they’re based on templates.


Webflow is preferred by experienced designers and developers


Speaking of expertise, experienced web professionals almost unanimously prefer Webflow to any other web builder or e-commerce platform. Where Webflow’s competitors, including Shopify, focus on making themselves accessible to anyone, Webflow is more geared towards streamlining processes that would otherwise need to be coded.


Thanks to Webflow's ingenious visual interface, it is accessible to inexperienced creators, but for experts, sometimes only code will do. So, at any and every stage of the building process, Webflow makes code available for checking and editing.


Webflow’s free trial is indefinite


If you’re still not convinced by all the praise heaped upon Webflow in this post (and many others), then just try it for yourself. And with Webflow, you can really take your time. Access to all of its design and development features is absolutely free until your site goes live.

Shopify, on the other hand, only lets you trial its tools for 14 days before you either have to pay or get locked out. And 14 days might be enough time to make up your mind - Shopify is a relatively simple toolset, after all - but do you really want to be making such an important decision about your business with such tight time pressure hanging over you?


Webflow has better technical features


Given that it’s more geared towards making life easier for experienced designers and developers, Webflow has a lot of useful technical features built in. Competitor products either make them available as plugins (like Wordpress does), or require a lot of extra coding in order to integrate them (this is usually the case with Shopify). Some don’t even have them at all!


Perhaps the most important example is CSS (cascading style sheets), which streamlines website building by allowing you to create styles and apply them across the site. Shopify does have a decent CSS framework, but it feels a bit tacked on and limited. Webflow’s CSS is fully customizable and completely integrated into its other tools.

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