Jan 14, 2022

Why Webflow is so good for e-commerce

If you want an e-commerce website for your online business, then you should at least consider using Webflow to design and develop it. Webflow started life in 2013 as an excellent design-oriented website builder, but since 2018 it’s had its own built-in e-commerce platform with excellent customization, integration and SEO tools.

There’s no objective way to determine which is the best e-commerce website builder because it all depends on exactly what you want (or what your client wants), of course. But Webflow is certainly a powerful and versatile tool for creating an e-commerce website tailor-made for specific products and specific customers.

Here are just a few of the reasons why.

It’s easy to integrate third-party tools and apps with Webflow

Webflow has a huge number of features built-in, and a lot of third-party tools are integrated by default. But in the spirit of Webflow’s unrivalled customization and flexibility, you can also quickly and easily integrate an enormous range of tools of your choice. All without wrestling with plugins and additional code.

So, for example, while Webflow’s ordering, payment, and shipping processes are pretty streamlined by default, you can easily automate things even further with third-party app integration. The same goes for optimization and analytics tools, and for those all-important social media platforms.

It allows you to make your store unique

As mentioned above, Webflow has always been rooted in design, and it still excels in this field. No other e-commerce platform or website builder allows anything like the level of customization possible in Webflow.

And this, of course, is so important in e-commerce because it means you can make the look, feel, brand, and customer experience of your site unique to you and your business. There’s more competition out there than ever before, so your website absolutely must stand out as unique. Otherwise, customers are going to take the attention, and their money somewhere else.

Do it all without writing any code

We already briefly mentioned that Webflow makes an awful lot of things possible without coding, but it’s worth mentioning again. Webflow’s Designer interface looks and works a lot like Photoshop and, as you work, it automatically translates everything you do into code.

This obviously makes things quicker and easier for anyone who doesn’t know code, but it’s also a blessing for anyone that does. Everything is just so much more streamlined this way. It’s good, clean code too, by the way. And if you do know code, then you can check it for yourself, and edit, adapt and personalize it as much as you like.

It has a client-friendly, versatile CMS

Editing and content management work in much the same way with Webflow. You don’t have to work with an editing interface that forces you to imagine how your changes will look live, then loading a preview, then discovering that it looks nothing like you imagined, then going back to the editor and trying again. Instead, the Editor presents the page almost exactly as it looks live, so you can actually work with the page itself and not some distorted version of it. Then updating is just a single click away.

This saves designers a lot of time and frustration, but it’s also great for clients. Webflow’s CMS is built on much the same principles, and so anyone uploading content will also benefit from clear, user-friendly, fully-customizable tools that let them feel in control without letting them crash the site.

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