Webflow vs. Shopify: Head to Head Comparison in 2022

Looking for the right tool to launch your new site? These two tools might do the magic.

Coming to this blog, you are probably looking to find the best tool to launch your new site. It can be overwhelming to choose between Webflow vs. Shopify mainly since they are both great tools with a wide array of features. Shopify is the number one eCommerce platform, while Webflow offers total creative freedom. Dive into this blog and make an informed choice on what to choose.

Table of contents

Webflow vs. Shopify: What’s the difference?

We can’t dive into Webflow vs. Shopify comparison without giving you some context. Let us introduce both tools before we fully jump in.

Webflow is an online platform that gives you the power to build responsive websites without writing a single line of code. Designers created it for designers in simplicity in their mind and as a pure website builder. The key selling point of Webflow is bringing the world of design and code together. Designers get the power of CSS, HTML, and JavaScript in an easy-to-use visual canvas. Today Webflow is no longer just a tool for building a simple yet beautiful websites. As the tool grew, Webflow expanded to include a suite of eCommerce tools as well as many other features.

While Webflow puts focus on creative freedom, Shopify goes the other way. Shopify's key selling point is its superior eCommerce functionality. A short learning curve and a big library of templates enable users to create a business marketplace with ease. With more than 2 million active sites, Shopify is the #1 eCommerce platform on the internet today. It allows users to sell and ship their products to more than 175 countries globally. 

But how do these two tools stack against each other? Dive in and read through our blog. We will help you answer this question once and for all.

Designer creatine a wireframe for a new page.

Head to head comparison

Webflow vs. Shopify: Pricing 

It doesn’t matter how good a tool is if you don’t have the resources to use it. Maybe you have the resources, but no experience in building a website. You don't want to be spending money before knowing what you even get. Starting with pricing is the obvious choice in our comparative analysis. 

Starting with Webflow, you can build your whole site for free before deciding to go live. You can tweak your site as long as you want before launching, and take your time in making it perfect. When going live, you can choose between Site plans and Workspace plans. Since we are comparing Webflow vs. Shopify, we will look into their site Ecommerce plans.

Webflow offers three different pricing tiers (standard, plus, advanced) you can choose from. The standard plan starts at $29/mo (billed yearly) and supports $50,000 in transactions each year. The plan also includes all CMS plan features, enabling you to list 500 items, a customizable shopping cart, and a shopping portal.

If you want to eliminate 2% transaction fees, you have to upgrade to the standard plan. The plan starts at $74/mo (billed yearly) and supports $50,000 in transactions each year. The plan also supports 1000 items and enables you to use all business plan features.

The last and most expensive plan starts at $212/mo (billed yearly) and supports unlimited transactions per year. You also get 0% transaction fees, all business plan features,, and room to list 3000 items. 

Webflow eCommerce pricing
Source: https://webflow.com/pricing

Shopify doesn't offer a free plan to build your site, but a free trial that lasts 14 days. You can try all their plans without having to enter your credit card. Going forward Shopify offers 3 core plans: Basic, Shopify, and Advanced.

The basic program starts at $29/mo and enables you to host an unlimited number of products. This plan already includes a wide array of features, 24/7 support, and 2 staff accounts. You get abandoned cart recovery, marketing automation, customer segmentation, etc... If you opt to use the Shopify payment portal, there will also be no transaction fees. 

Going forward to Shopify program will cost you $79/mo and provide you with some more features.  You get more promotions, and more shipping discounts with DHL, Express, UPS, or USPS. 

For enterprises, there are two plans you can choose from. The Advanced Shopify plan is one of their core programs, and the Shopify plus program. The Advanced plant will cost you $299/mo, and the plus program will cost you $2000/mo. These two programs are designed for large brands and provide you with more complex features. Here is a great comparison of both tools.

There is also one extra plan called Shopify lite. It is a "buy it now" button that supports Facebook integrations. It costs $9/mo and is ideal if you already have your site and need a simple solution to monetize it.

Shopify pricing
Source: https://tinyurl.com/bdzfra7k

Webflow vs. Shopify: customization and flexibility

Do you know one rule that stands in every situation, no matter what you are trying to do on the internet? You need stand out. And you will need to stand out significantly.

There are currently over 2 million websites using Shopify across the world. This is an impressive statistic and shows the high quality of Shopify’s products and services. But how many of those 2+ million sites stand out from the pack? Almost none of them. Especially since most pages are more or less built with one of the 79 available templates. 

Albeit you can make a beautiful page with Shopify, their main focus is on helping you build a highly functional online store. If you don't know how to code, Shopify does not offer much flexibility when it comes to design. And even if you do know how to code, Shopify has created its coding language (Liquid). Developers also do not have any control over third-party code and scripts.

You can opt for one of the free templates, buy a premium one in the Shopify store or get one from a third-party author. Once you choose a theme, you can customize its content and settings. Each theme comes with its editable elements and allows you to change the color, fonts, images, and logos.  You can also design sections of your selected theme.

As already stated in the intro, Webflow offers full creative freedom enabling you to customize every single element on your site. The visual editor transforms your design into a clean code so you never have to write a line of code. Webflow also offers a rich library of free and premium templates suitable for different use purposes.  All sites you create are responsive and instantly ready to be displayed on every screen size. 

What makes Webflow special is also the fact that your store does not have to be static. You can build complex and rich animations without coding knowledge. This brings your store to life and provides the visitor with a more interactive experience.

Unlimited design with Webflow

Webflow vs. Shopify: number of features

We broke down the pricing and we explored the creative freedom both tools offer you. The other crucial factor to consider before deciding which tool you want to go with is the features. Let's cut the chase and jump straight in!

Webflow includes features like:

  • The visual editor that syncs web design and development
  • The customizability of every single element on the page
  • Branded check out page
  • Customizable shopping cart and emails
  • Zapier store extensions
  • Integrations with third-party analytics tools
  • Its own CMS
  • Advanced SEO features
  • Fully custom product pages

Landing page made with Webflow

Shopify includes features like:

  • 76 themes created by professional designers
  • Shipping fulfillments
  • No transaction fees on every plan
  • Automate shipping and tax rate calculation
  • Social media integration and direct selling via Facebook
  • Abandoned cart recovery
  • Sell and ship in more than 170 countries
  • A wide array of payment options
  • App store to help you extend your web store

Comparing Webflow vs. Shopify and their features. Shopify takes the edge in the mobile app

Looking at these two lists you can already grasp what the ideal tool for you would be. Webflow offers full creative freedom and will make you stand out from the crowd. But Shopify is the best in the game when it comes solely to eCommerce. Both are no-code tools that you can master on your own and both can help you make money on the internet. It is just a matter of functionalities you are looking for.

Webflow vs. Shopify: customer support

Building a website can be quite overwhelming, especially when your business is built around it. And if you are building a site for the first time, there is a high chance you will get stuck at some point.  When this happens you want to have the support that can assist you fast. You don't want to seek the solution on different forums and Youtube channels. Especially since you are paying to use this service.

Shopify has excellent customer service that is available 24/7 via email, phone, or live chat.  It splits its customer support into three areas:

  • Community Forums where you can interact with other users
  • Help center where you can access self-help resources
  • Theme & API documentation

Shopify help center
Source: https://help.shopify.com/en

Webflow does not over 24/7 customer service. Users can contact the company via email, but will usually have to wait up to 2 days before getting a response. Webflow also has a community forum where you can connect with other users.

Where Webflow excels is its free university. It offers a huge library of step-by-step guides and tutorials, that help you go from beginner to confident Webflow designer.

Webflow university
Source: https://university.webflow.com/

Pros and cons of both tools

Before getting to the conclusion, here is a summary of the pros and cons of both tools.

Webflow’s pros

  • Full creative control without coding knowledge required.
  • The visual editor translates your design into code.
  • Build complex and rich animation to make your site stand out.
  • Completely free until going live.
  • Clean and semantic code, high-performance site.
  • Webflow university with a rich library of resources.
  • Advanced SEO tools.

Webflow’s cons

  • The steep learning curve to mastering the platform.
  • Limited help and support options when you get stuck.
  • Basic analytics to track your eCommerce performance.
  • No mobile app is available.
  • The user interface can be intimidating for someone without a web design background.

Shopify’s pros 

  • 24/7 customer support via email, phone, or live chat.
  • A short learning curve enables you to set up your site fast.
  • Add unlimited products to your store and avoid transaction fees.
  • Get shipping fulfillments.
  • It has the biggest set of eCommerce features to drive your business.
  • Automate shipping and tax rate calculation.

Shopify’s cons

  • It charges fees for using third party gateways.
  • It can get expensive if you are using a lot of third-party apps.
  • Lack of customization of your site.
  • Developers have no control over tweaking third party code.
  • It is hard to stand out from the crowd.


Finally, we come to an end of this extensive Webflow vs. Shopify head-to-head comparison. When comparing the tools we can see how powerful both are. If you want to launch your new site, and don't have any specific requirements, you can't go wrong with either of them. Yet, it is still important to distinguish what sets the two tools apart. 

So how does Webflow stack up against the leading e-commerce platform Shopify? Shopify is the best eCommerce platform by far powering more than 2 million live sites today. A big number of eCommerce features and ease of use are making this tool extremely powerful among users around the world. Shopify is also highly scalable and can support your business in reaching every growth milestone.

If setting up an eCommerce is not your only concern, Webflow might be a good alternative. While Webflow is not solely an eCommerce focus, it offers more creative freedom and flexibility. With Webflow, you can build sites from scratch and customize every single element on it.  You can create animations and complex interactions that make every visit to your site an interactive experience. Webflow is especially popular among brands, that need a unique site with custom solutions. 

When it comes to eCommerce, Shopify is still superior to Webflow. If your goal is to sell online, Shopify will be the best in the game. But if you are not looking to build solely an eCommerce platform, Webflow takes the edge. In the end, it all boils down to your needs, resources, and assets. 

If you are still unsure about what to pick, just try out both. Sign up for Shopify's free 14-days trial or get a Webflow's free plan to get to know both of the platforms. But if you want to consider even more website-building tools, check out how Webflow compares to WordPress or Wix.


What Shopify theme does Gymshark use?

Shopify uses a custom theme named GS 1.5.0. You can find a similar theme under the name “Brooklyn” in the Shopify’s template library.

Who is Shopify’s direct competition?

Shopify’s direct competition includes platforms like: BigCommerce, Salesforce, Oracle, SAP, Intershop, and more.

Can Webflow accept payments?

Yes, Webflow can accept payments through Paypal, Stripe, Amazon Payments, Authorize.net, Komoju, and Donately. 

Can you embed videos in Shopify?

Yes, you can embed videos in Shopify. In your product gallery you have to go to Media section, click Add media from URL, and lastly click Embed video.

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