From 6% to 23%: The CRO Playbook for B2B SaaS on Webflow
In this 60-minute webinar, Flowout and Webflow walk through the exact CRO methodology that took ShipHero from a 6.33% to a 23% form conversion rate - a 3.6x lift that doubled their SQL volume. You'll leave with a framework you can apply to your own Webflow site immediately.
TRUSTED BY THE WORLD'S LEADING BUSINESSES
What you'll learn💡
Find the biggest CRO wins
Why most B2B SaaS websites leave significant pipeline on the table - and where the biggest CRO wins are hiding
See ShipHero’s transformation
How ShipHero turned their Webflow site into a pipeline engine (before-and-after breakdown with John McClellan, VP Marketing)
Learn the Flowout CRO audit process
The Flowout CRO audit process: what to look at, what to prioritise, and what to test first
Optimise directly in Webflow
How to use Webflow's native features to support ongoing optimisation without relying on dev
Your speakers 📢
Andrey Pyotukh
Head of Client Needs and Business Development @Flowout
Andrey has helped scope and onboard 110+ companies at Flowout, working across website architecture, messaging, and project requirements. He brings 8+ years of experience building startups and digital products as a product manager and entrepreneur.
Natalie Martell
Senior Product Marketing Manager, Optimize & Analyze @Webflow
Natalie helps marketers build more effective digital experiences at Webflow. Her background spans startups and marketing agencies across fintech, healthcare, nonprofits, and more, with expertise in conversion rate optimization, website personalization, account-based marketing, and paid media strategy.
John McClellan
VP of Marketing @Shiphero
John leads marketing strategy at ShipHero across demand generation, brand, and lifecycle marketing. With a background in sales and a decade of B2B go-to-market experience, John prioritizes alignment between marketing and revenue teams to drive scalable growth - including the CRO work that took ShipHero's conversion rate from 6.33% to 23%.
Reserve your spot - it's free
