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What are Google Search Essentials?
Stay clear of Google penalties
Google Search Essentials, formerly called the webmaster guidelines, are Google's rules for sites that want to appear in search. They cover technical requirements, spam policies and best practices. We check your site against each one, from crawling and duplicate content to hidden text and link schemes, and give you a list of fixes in order of risk.
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FAQ
Questions about our SEO services
Are the Google webmaster guidelines still used?
Google renamed the webmaster guidelines to Google Search Essentials in 2022. The new version has three parts: technical requirements, spam policies and key best practices. Older advice that mentions webmaster guidelines refers to the same rules.
What happens if a site breaks Google's spam policies?
Google can rank the affected pages lower or remove them from search, either through its automated systems or a manual action shown in Search Console. Fixing the issue and, for manual actions, sending a reconsideration request is the way back.
Do Webflow sites meet Google Search Essentials by default?
Webflow covers many technical basics, such as clean HTML, HTTPS, sitemaps and fast hosting. Problems usually come from how a site is set up, like duplicate pages, thin CMS pages, hidden content or broken redirects, so a review is still worth it.
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