How Flowout redesigned Band's homepage and explained rebate management through animations

Band is rebate management software for distributors, manufacturers and buying groups. It helps them calculate, claim, track and optimize the money in their supplier and customer agreements, including vendor rebates, customer rebates and special pricing agreements (SPAs). Band makes sure none of it is missed or miscalculated.

Band's Webflow site no longer matched the product. Rebate management is hard to explain, and the old homepage did not make it easy to understand. The site had no visuals of how the system really works, from agreement setup to calculating, claiming and tracking rebates. Band serves established distributors, manufacturers and buying groups, and the site needed to look as credible as its customers.

Timing added pressure. A successful industry conference sent a wave of prospects to the old site, so the new one had to go live fast.

Band asked Flowout to:

• Redesign the homepage so prospects quickly understand what Band is all about
• Explain the product through three animated concepts instead of long copy
• Keep what already worked: analytics, HubSpot forms, cookie consent, llms.txt and key SEO terms
• Launch a v1 the team can build on

The product logic was complex, and every animation had to stay accurate. Band's team was hands-on and set high standards for both visuals and copy. Copy and layout kept evolving in their Notion doc while design was underway.

Band came in prepared, with a detailed copy outline and homepage brief of their own. Our job was to turn a technical product into a homepage and animations that a prospect understands in seconds.

We worked in four phases:

1. Design exploration: The kickoff call led straight into the first homepage designs.
2. Storyboards: We storyboarded each animation frame by frame with Band's team before production. This kept the product logic accurate.
3. Development: We built the homepage and hero animation on staging in our Webflow environment.
4. Review and launch: We closed a final punch list with Band and cut the site over to their Webflow plan.

Flowout builds Webflow sites for B2B SaaS companies with complex products. Design, Webflow development and custom Lottie animation sit in one team. A product story goes from storyboard to live site without a handoff between vendors. Companies like Jasper, Stripe and Kajabi trust Flowout with high-stakes Webflow projects.

Band's new homepage went live on joinband.com about three and a half weeks after kickoff, while interest from the conference was still high. The product now explains itself visually. Prospects understand rebate management before their first sales call.

Band's team can now:

• Show how the whole product works on a single page
• Send prospects to a clear book-a-demo page tied into HubSpot
• Build on a v1 site without losing analytics, consent or SEO setup