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What is a content gap analysis?
Traffic competitors already get
A content gap analysis finds the search terms your buyers use that your site does not rank for yet. We pull data from Google Search Console and SEO tools, compare it with your competitors and group the gaps by buying intent. You get a list of pages to create or improve, starting with the topics most likely to bring qualified leads.
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FAQ
Questions about our SEO services
What is the difference between a keyword gap and a content gap?
A keyword gap is a search term your competitors rank for and you do not. A content gap is a topic or question your buyers have that no page on your site answers well. We look at both, because new keywords often need new or better content.
Which tools do you use for a content gap analysis?
We use Google Search Console for your own data and SEO tools like Ahrefs for competitor rankings and search volume. We also check which pages AI tools like ChatGPT and Perplexity cite for your topics.
What do we get at the end of a gap analysis?
You get a list of keyword and topic gaps grouped by buying intent, with search demand, competitor coverage and a suggested page for each one. The list is ranked, so your team knows which pages to create or improve first.
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