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What is user behavior analysis?
Real visits show the friction
User behavior analysis looks at how real visitors move through your pages. With tools like Hotjar or Microsoft Clarity, we review heatmaps, scroll depth and session recordings on your key pages. Patterns show us where people miss a CTA, stop reading or click on things that are not links. Each finding becomes a fix or an idea for a test.
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FAQ
Questions about our CRO services
What is the difference between a heatmap and a session recording?
A heatmap combines the clicks, taps or scrolling of many visitors into one picture of a page. A session recording replays one visitor's visit. Heatmaps show the patterns, and recordings show why they happen.
Which tools do you use for user behavior analysis?
We usually use Microsoft Clarity or Hotjar, and we also work with the tool you already have. Both add heatmaps, scroll maps and session recordings to a Webflow site with a small script.
Is session recording GDPR compliant?
It can be when it is set up correctly. We use tools that mask personal data, load them only after cookie consent where required and keep recordings for a limited time. Your legal team should confirm the final setup.
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