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Why is CRO an ongoing process?
Small wins that add up
Conversion rate optimization works best as a steady process. Buyers change, campaigns change and your site keeps growing, so one round of fixes fades over time. With ongoing CRO, our team researches, tests and ships improvements every month, and each win builds on the last. For ShipHero, our work lifted the form conversion rate from 6.33% to 23%.
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FAQ
Questions about our CRO services
What is the difference between a CRO audit and ongoing CRO?
A CRO audit is a one-time review that gives you a ranked list of fixes. Ongoing CRO is a monthly process where we research, test and ship improvements, measure the results and plan the next round. Many teams start with an audit and continue with ongoing work.
How much traffic do we need for ongoing CRO?
A/B tests need enough traffic to reach reliable results, so sites with lower traffic focus more on research and proven fixes, while sites with more traffic can test more. We plan the mix based on your real numbers.
How much does ongoing CRO cost?
Ongoing CRO with Flowout starts from $5,000 per month. The final price depends on your traffic, the number of pages and how many tests you want to run. See our pricing page for details.
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