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What is a CRO hypothesis?
Test the ideas that matter
A CRO hypothesis is a clear statement of what you will change, who it affects and what result you expect, based on evidence. For example: moving client logos next to the demo form will lift submissions, because buyers look for proof there. We write hypotheses like this from your data, score them and build a test roadmap your team can follow.
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FAQ
Questions about our CRO services
How do you write a good CRO hypothesis?
Use a simple format: because we saw this data, we believe changing this element for these visitors will cause this result, measured by this metric. A good hypothesis is based on evidence, focused on one change and easy to prove wrong.
How do you prioritize A/B test ideas?
We score each idea by expected impact, confidence in the evidence and effort to build, using frameworks like ICE or PIE. Ideas with strong evidence on high-traffic pages near a conversion go first.
Where do CRO test ideas come from?
From analytics and funnel data, heatmaps and session recordings, user research, sales feedback and the results of earlier tests. Ideas without data behind them go to the bottom of the list.
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