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What is a conversion funnel analysis?
Fix the steps that lose leads
A conversion funnel analysis tracks how visitors move through the steps toward becoming a lead, like landing page, pricing page, form and thank-you page. We set up or check tracking in GA4 and your other tools, measure the drop-off at each step and dig into the biggest leaks. You get a ranked list of fixes for the steps that cost you the most.
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FAQ
Questions about our CRO services
What is a B2B website conversion funnel?
It is the path a visitor takes from the first visit to becoming a lead, such as landing page, product or pricing page, demo form and thank-you page. Each step loses some visitors, and funnel analysis shows where the biggest losses are.
Which tools do you use for funnel analysis?
We use GA4 funnel reports and explorations, CRM data for what happens after a form is sent, and heatmap and session recording tools to see why visitors leave a step. If tracking is missing, we set it up first.
What is a good conversion rate for a B2B website?
It varies a lot by traffic source, price point and offer, so compare your own pages and channels over time instead of chasing an industry average. Funnel analysis shows which step has the most room to improve.
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