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Why split data by device and channel?
Averages hide the real problems
Your overall conversion rate can look fine while one segment struggles. Mobile visitors might drop off at a form, or paid traffic might land on a page that does not match the ad. We split your data by device, browser and channel, find the gaps and fix the pages behind them, so your ad spend and mobile traffic bring the leads they should.
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FAQ
Questions about our CRO services
Why do mobile visitors convert less on B2B websites?
Many B2B buyers research on mobile and convert later on desktop, and weak mobile pages make the gap bigger. Long forms, small tap targets, slow pages and hidden CTAs are the usual causes, and most of them can be fixed.
Which traffic channels should we compare?
Compare organic search, paid search, paid social, email, referral and direct traffic. Each channel brings visitors with different intent, so a page that works for organic visitors may need changes for paid traffic.
How do you find a problem in one segment?
We split conversion data in GA4 by device, browser and channel and look for segments far below the average. Then we watch session recordings for that segment to see what goes wrong.
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