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A/B or multivariate testing?
Decisions based on real buyers
An A/B test compares two versions of a page to see which one converts better. A multivariate test changes several elements at once, like headline, image and CTA, to find the best combination, and it needs more traffic. We pick the right method for your traffic, run tests in Webflow Optimize or your current tool and call a winner only when the data is clear.
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FAQ
Questions about our CRO services
How long should an A/B test run?
Until it reaches enough visitors and conversions for a reliable result, and for at least one full business cycle, which often means two weeks or more on B2B sites. Stopping a test too early is one of the most common reasons for false winners.
What can you A/B test on a B2B website?
Headlines, value propositions, CTAs, page layouts, social proof, pricing page structure, form length and form steps. We start with the pages and elements closest to demo requests, where a win has the biggest effect on pipeline.
Which A/B testing tools work with Webflow?
Webflow Optimize, Webflow's own testing tool, and Optibase both run tests on Webflow sites, and we also work with other tools your team already uses. A strong hypothesis and enough traffic matter more than the tool.
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