From brief to launch in 30 days: How Flowout rebuilt Shop with Friends’ website for flexibility and growth

DESIGN
DEVELOPMENT
Landing page we created for Sendlane in Webflow.

About Shop with Friends

Shop with Friends is a B2B SaaS company offering a Shopify app designed for fashion brands. The plugin brings a social element to online shopping, enabling customers to browse, share, and purchase together in real time. By combining e-commerce with collaboration, Shop with Friends helps merchants increase conversions and engagement, creating a community-driven shopping experience.

SaaS

Industry

1-10 employees

Company size

San Diego, California

Location

Design, Development

Services

Challenges: A tight deadline and high expectations

When Shop with Friends approached Flowout, they already had a landing page showcasing their product, case studies, and social proof. But they needed a complete redesign and rebuild to better reflect their brand and increase conversions.

The biggest challenges included:

  • A 30-day deadline from kickoff to go-live - an extremely tight timeframe for a full rebuild
  • A detailed client brief with 8–10 custom components that needed to work in multiple configurations
  • Creating a modern SaaS-ready look while staying true to their positioning
  • Ensuring SEO, performance, and scalability were not compromised under time pressure
  • Giving the client full access to staging builds and design files for real-time collaboration and easy post-launch editing

The goals were clear:

  • Deliver a high-quality landing page on Webflow with custom animations and reusable components
  • Improve conversions by highlighting case studies, customer proof, and product value
  • Build a system that gave Shop with Friends long-term flexibility to add and manage content

Our solution

Flowout partnered with Shop with Friends to deliver a complete redesign and rebuild in record time. We refined their requirements into detailed specifications, then designed a clean, conversion-focused layout supported by reusable components and custom GSAP animations.

Throughout the process, the client had real-time access to designs and staging builds, ensuring fast, transparent collaboration. Despite the demanding timeline, Flowout delivered on time, on budget, and above expectations.

Landing page we created for Sendlane in Webflow.

Implementation highlights

Component-driven flexibility

We built 8-10 custom components that could be reordered and reused, giving Shop with Friends freedom to scale content without new development.

Proactive design & development

Our team went beyond execution - adding thoughtful touches and optimizations that exceeded client’s expectations.

Real-time collaboration

With Figma, Slack, Google Docs, and Markup, the client could review designs, see staging builds, and provide feedback instantly.

On-time, high-quality delivery

We launched in 30 days, integrating Lottie animations, custom code, and GSAP interactions for a polished, modern experience.

The results

Shop with Friends gained more than a new landing page - they gained a scalable digital foundation. The redesigned site improved clarity, showcased social proof effectively, and gave their team the tools to move faster.

Key outcomes:

  • Complete end-to-end rebuild in 30 days
  • 8-10 reusable components enabling scalable layouts
  • Modern interactivity with GSAP animations & Lottie integrations
  • On-time, on-budget delivery that exceeded expectations
  • Client described it as the best agency experience they’ve had
  • Long-term collaboration set for future projects
5 stars

"We will be working with them on every future project."

Flowout successfully delivered a high-quality website within the agreed-upon timeline and budget. The team had a highly organized yet flexible process and was extremely responsive. The team exceeded the client's expectations and provided far better results than anticipated, pleasing the client.

Project testimonial author photo

Jeff Hanna

CEO & Founder

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