About Rippit
Rippit is an AI conversation data platform. It helps teams analyze every customer conversation across support, sales, and success to catch churn risk, monitor chatbots, surface product feedback, and coach employees. The company was founded in 2013 as MaestroQA, a quality assurance platform for customer support teams. In early 2026 it rebranded to Rippit to reflect its shift from QA toward broader conversation analytics. Teams at Zoom, Notion, Figma, Brex, Etsy, and Lyft use the platform.
SaaS
Industry
51–200 employees
Company size
New York, NY, USA
Location
Development, SEO, Animations, Ongoing Support
Services
The challenge
MaestroQA came to Flowout for routine Webflow maintenance. The team needed new pages added and existing ones fixed. Within weeks, the conversation turned to something much bigger. MaestroQA was preparing to rebrand as Rippit and move to a new domain.
A new name and domain meant risk. MaestroQA had built search visibility over more than a decade. The team’s biggest concern was how the move would affect SEO. They needed a partner who could:
- Protect existing rankings and traffic through the domain migration
- Build the new Rippit site in Webflow once the brand design was final
- Bring the new brand to life with motion
- Keep up with a fast-moving marketing team after launch
Our approach
We started with SEO, because that was the client’s main concern. Before any build work began, we prepared a migration report. It mapped how the move from maestroqa.com to rippit.com would affect search performance and what needed to happen to protect it. The engagement then grew into a full SEO audit and keyword research for the new brand.
First we had to tackle the new designs, and once they were approved, two developers built the site in Webflow. In parallel, our motion designer created Lottie animations that gave the new brand its character.
Rippit went live in 4 months. The old MaestroQA domain now redirects to rippit.com.
After launch, we moved into ongoing support. Some periods are quiet. Others are intense, but because of the big internal team at Flowout, everything is done within the timelines.
Key features delivered
SEO migration report
A pre-launch plan for moving from maestroqa.com to rippit.com, built to protect the search visibility the brand had earned since 2013.
SEO audit and keyword research
A full review of the site’s search health and a keyword strategy for the new Rippit positioning.
Rippit website build
A complete Webflow build of the new brand, developed from the approved designs by two developers.
Lottie animation library
Custom animations created for launch and expanded continuously as the site grows.
Customer stories and landing pages
New pages for customer stories, ebooks, and campaigns, delivered on the marketing team’s timeline.
Homepage iterations
Two rounds of homepage updates since launch as Rippit refined its message.
Chatbot setup
A chatbot integrated into the site.
AI search readiness
Schema markup, an llms.txt file, and other technical additions that help search engines and AI tools understand the site. Rippit’s team provided the content.
Merch store
A branded merchandise store, currently in development.
The results
Flowout carried Rippit from a simple maintenance request to a full rebrand and beyond. The company:
- Moved from MaestroQA to Rippit with an SEO plan in place before launch
- Launched a new Webflow site in 4 months
- Has a team that ships new pages, animations, and features on short notice, including next-day and weekend deliveries
- Has a site built for both traditional and AI-powered search
Why Flowout
Rebrands put years of search visibility at risk. Flowout combines Webflow development with SEO expertise, so the technical move and the search strategy happen together. After launch, we stay on as an extension of the marketing team, ready to scale up when deadlines get tight.
