Redesigning for growth and impact: Flowout transforms Proton’s website experience

Proton is an AI-powered CRM platform designed for distributors. Founded in 2018 by Benj Cohen, the company combines deep industry knowledge with data science to help distributors modernize sales, unify data, and accelerate growth. With tools for automation, customer insights, and multi-channel selling, Proton empowers distributors to compete and win in a digital-first world.

Proton first engaged Flowout through an hourly package to test compatibility on smaller tasks. After seeing how quickly and effectively our team delivered, they expanded the partnership to tackle a more ambitious challenge: launching and highlighting Pronto, their new AI-powered chatbot product.

The biggest challenges included:

• Redesigning 5-6 core pages to reflect the new product and updated branding
• Integrating two different CMS collections into a single seamless display
• Updating homepage, wall of love, and customer pages to elevate credibility
• Building engaging product storytelling through advanced animations

The goals were clear:

• Position Pronto prominently across Proton's website
• Deliver a modern design aligned with their evolving brand identity
• Showcase customer success and product value in compelling ways
• Create scalable structures to support ongoing growth

Flowout collaborated with Proton's team to deliver a website transformation that elevated their product storytelling and accelerated time-to-market. We updated key pages to align with Proton's new branding and strategically placed Pronto at the forefront of their digital presence.

By blending technical execution (complex CMS setups, GSAP animations) with design expertise, we helped Proton launch Pronto with impact while laying the foundation for future campaigns.

Proton's new website experience elevated their brand and positioned Pronto as a standout AI chatbot solution. With modern visuals, custom animations, and a scalable CMS structure, Proton is now better equipped to showcase innovation and support marketing campaigns.

Key outcomes:

• Successful launch of Pronto with a dedicated, high-impact landing page
• Redesigned 5-6 key pages to align with new branding and positioning
• Custom GSAP animations that enhanced product storytelling
• Scalable CMS setup supporting flexible, future growth
• A long-term partnership for ongoing website improvements