About Circuit
Circuit is building the world’s first manufacturing-focused AI knowledge and workflow platform. Designed to transform how manufacturers access and use information, Circuit combines advanced AI with intuitive design to make knowledge accessible, workflows more efficient, and operations smarter. With a vision to modernize a traditionally complex industry, Circuit is setting a new standard for AI-driven productivity in manufacturing.
SaaS
Industry
11-50 employees
Company size
Austin, Texas, USA
Location
Design, Development
Services
Challenges: From functional to future-ready
Circuit’s initial website was functional, but it didn’t fully represent their ambitious AI product. They needed a complete redesign from scratch to better reflect their positioning, communicate their product vision, and support rapid growth.
The biggest challenges included:
- Creating a new, modern website to match the launch of their AI platform
- A tight timeline - phase one needed to go live within ~1 month
- Building a foundation that could scale with new versions and pages over time
- Custom animations and transitions (white-to-dark mode scroll, Lottie hero animation)
- Ongoing need for design and development support post-launch
The goals were clear:
- Redesign the site from scratch with a modern SaaS/AI-focused aesthetic
- Deliver phase one quickly, then build out new sections and features in future versions
- Create engaging, interactive animations to reflect their cutting-edge technology
- Establish a long-term partnership for continuous improvements and updates
Our solution
Flowout collaborated closely with Circuit to design and develop a new website that positioned their AI platform as modern, innovative, and scalable.
We rebuilt the site from the ground up, implementing a phase one launch in just 1 month. The first version provided a clean, conversion-focused foundation, while allowing room for additional features and pages in subsequent phases.
Key innovations included a custom Lottie animation on the hero section and a smooth white-to-dark mode transition when scrolling - both designed to create an interactive, tech-forward experience.
Beyond launch, Circuit retained Flowout as their ongoing partner for new pages, animations, and continuous enhancements.
Implementation highlights
From scratch redesign
We created a completely new design system for Circuit’s AI product, replacing their functional but limited initial site.
Rapid phase one launch
Delivered the first version in ~1 month, balancing speed with quality, ensuring the platform could go live on time while leaving space for ongoing iterations.
Interactive animations
Implemented custom Lottie animations on the hero section and a white-to-dark mode scroll transition, creating a dynamic and memorable user experience.
Long-term partnership
Circuit continues to work with Flowout on a developer retainer for new landing pages, animations, and design improvements.
The results
Circuit’s new website set the stage for their AI platform launch, balancing speed to market with long-term scalability. The updated design elevates their brand, supports ongoing marketing initiatives, and provides a foundation for continuous product storytelling.
Key outcomes:
- Successful redesign and rebuild of the website from scratch
- Phase one delivered in 1 month for fast go-live
- Advanced animations, including hero Lottie and dark mode transition
- Flexible foundation for ongoing updates and new page creation
- Positive user and stakeholder feedback on clarity and engagement
- Long-term partnership established for continuous improvements
"We've been impressed with Flowout's quick turnaround and communication skills."
Flowout has delivered an engaging, clearly defined website that has received positive user feedback. The team showcases excellent project management and communicates effectively through Slack and email. Their quick turnaround times have impressed the client, resulting in a positive engagement.
