About Proton
Proton is an AI-powered CRM platform designed for distributors. Founded in 2018 by Benj Cohen, the company combines deep industry knowledge with data science to help distributors modernize sales, unify data, and accelerate growth. With tools for automation, customer insights, and multi-channel selling, Proton empowers distributors to compete and win in a digital-first world.
SaaS
Industry
51-100 employees
Company size
Cambridge, MA, USA
Location
Redesign, Development
Services
Challenges: Showcasing a new product with impact
Proton first engaged Flowout through an hourly package to test compatibility on smaller tasks. After seeing how quickly and effectively our team delivered, they expanded the partnership to tackle a more ambitious challenge: launching and highlighting Pronto, their new AI-powered chatbot product.
The biggest challenges included:
- Redesigning 5-6 core pages to reflect the new product and updated branding
- Integrating two different CMS collections into a single seamless display
- Updating homepage, wall of love, and customer pages to elevate credibility
- Building engaging product storytelling through advanced animations
The goals were clear:
- Position Pronto prominently across Proton’s website
- Deliver a modern design aligned with their evolving brand identity
- Showcase customer success and product value in compelling ways
- Create scalable structures to support ongoing growth
Our solution
Flowout collaborated with Proton’s team to deliver a website transformation that elevated their product storytelling and accelerated time-to-market. We updated key pages to align with Proton’s new branding and strategically placed Pronto at the forefront of their digital presence.
By blending technical execution (complex CMS setups, GSAP animations) with design expertise, we helped Proton launch Pronto with impact while laying the foundation for future campaigns.
Implementation highlights
Iterative partnership approach
We began with an hourly test package, proving speed and quality early. This built trust quickly and expanded our scope to larger projects like Pronto’s product launch.
CMS innovation
Our developers engineered a solution that displayed content from two different CMS collections within a single dynamic view. This streamlined content management and improved scalability.
Brand-aligned redesign
We redesigned and refreshed 5-6 core pages, including the homepage, wall of love, and customer pages, ensuring Proton’s brand evolution was clear, consistent, and professional.
GSAP-powered animations
One of the most technically complex elements was the custom GSAP animation for Pronto’s landing page. This brought energy and interactivity to Proton’s digital presence.
Ongoing partnership
Beyond the launch, Flowout continues to support Proton with website maintenance and the creation of new landing pages as their brand and product suite evolve.
The results
Proton’s new website experience elevated their brand and positioned Pronto as a standout AI chatbot solution. With modern visuals, custom animations, and a scalable CMS structure, Proton is now better equipped to showcase innovation and support marketing campaigns.
Key outcomes:
- Successful launch of Pronto with a dedicated, high-impact landing page
- Redesigned 5-6 key pages to align with new branding and positioning
- Custom GSAP animations that enhanced product storytelling
- Scalable CMS setup supporting flexible, future growth
- A long-term partnership for ongoing website improvements
