How Flowout helped accelerate the growth of the hottest AI unicorn

DESIGN
DEVELOPMENT
Landing page we created for Sendlane in Webflow.

With Jasper's rapid growth, their marketing team was looking for a sidekick to grow and scale the product. That is where we stepped in, assisting them as their in-house development team. We helped Jasper build landing pages, custom Lottie animations, illustrations and more.

About Jasper.ai

Jasper is an AI-powered writing assistant that saves you hours of writing long-form content every week. It helps businesses create content for blogs, social media posts, websites and more. Simply tell Jasper what to write about and the content will appear before your eyes.

Software as a service

Industry

51-200 employees

Company size

Austin,
Texas

Location

Design & 
Development

Services

Start of a partnership

Jasper is an AI writing assistant that helps you break your creative block and produce content 10x faster. Focused on helping companies scale on many different levels, Jasper was looking for external help to reach out to their potential customers. 

When you’re building products in B2B, being reliable and trustworthy is vital. Their marketing team was looking for a reliable partner to help them show their product in various use cases. Their goal was to create a clear image of how Jasper works and why it is the perfect tool to boost revenue.

"Our product is used in many ways, so we need landing pages dedicated to each use case. Flowout helped our marketing team design beautiful landing pages and supporting animations from scratch and then build it perfectly in Webflow." - Austin Distel, CMO

Long-form blogs, social media content or email newsletters, Jasper can boost all marketing funnels. And to effectively communicate this to their customers, Jasper partnered with Flowout in 2022 to build highly interactive landing pages for all use cases.

Our team offers Jasper unlimited Webflow design and development support by:

  • Developing responsive and engaging landing pages. 
  • Creating custom Lottie animations and illustrations.
  • Optimizing website speed performance.

"I'm impressed with the quality of their design work and their quick turnaround time."
Example of CTA made in WebflowScreenshot of navigation bar

The challenge: Landing pages that convert

Jasper’s marketing team reached out to us looking for the best solution to showcase their product in different use cases. Their goal was to clearly communicate the value they bring to the market with their AI-powered writing assistant. 

Jasper offers a lot of different features for various use cases, but they don’t mean much if users don’t understand how to use them. When we partnered with Jasper, our goal was to reach out to the right audience with the right message, do the copy and build the landing pages that convert.

Sendlane blog sidebar we created in Webflow.

Lightning-fast website for the ultimate user experience

We built every page with speed optimization in mind. Fast websites are a big part of creating a superior user experience. Pages with longer load times have higher bounce rates and are less likely to convert, so we made sure their site scored 98/100 on Google’s Page Speed Insights. By optimizing assets and implementing lazy-load on custom Lottie animations, every page visitor can now enjoy a lightning-fast experience.

Custom paywall example

Solution by Flowout

The marketing team at Jasper was impressed with our portfolio and our unlimited design and development package, so we were almost instantly a perfect fit. 

Austin (CMO) got us a detailed brief of what they need alongside their style guide and some examples. To make sure we nail their landing pages exactly as they wanted, we first created all designs in Figma. This allowed us to iterate the design to suit Jasper seamlessly without much hassle.  

5 stars

"I'm impressed with the quality of their design work and quick turnaround time."

Flowout works closely with the client and remains attentive to their feedback, allowing them to deliver beautiful designs and animations that match their needs and brand. They lead a seamless workflow by communicating effectively, and their quick turnaround time and high-quality work stand out.

Project testimonial author photo

Austin Distel

CMO @ Jasper.ai

About a week later, the design was polished, copy added and the first landing page went live! From here on, the road to help them secure Series A funding has just started.

We helped Jasper’s marketing team drive traffic to their brand. We have been their sidekick all the way to receiving $125M at a $1.5B valuation.

From building beautiful and high-converting landing pages, adding custom interactions to animating their funding announcement, the team at Jasper can always rely on us.

Example of CTA made in Webflow
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