About Frontify
Frontify is a leading brand management platform trusted by hundreds of global companies and brands. It centralizes brand guidelines, digital assets, and templates, empowering organizations to create and share brand-consistent content across every channel.
SaaS
Industry
251-500 employees
Company size
Saint Gallen, Switzerland
Location
Design, App Development
Services
The challenge
Frontify’s DAM already helped companies stay organized and consistent, but Webflow users still had to jump between platforms and download, upload, and re-check assets. That’s why Frontify decided to bring their product to Webflow environment through an app, that would:
- Integrate securely with Frontify’s API and authentication system
- Mirror brands, libraries, and folders inside Webflow
- Deliver a lightweight, intuitive interface for everyday use
- Meet Webflow Marketplace requirements
Our approach
We treated this project as both an engineering and UX challenge which demanded a blend of technical depth with user-focused design.
Our process started with a deep dive into Frontify’s API, identifying dependencies, authentication flows, and the optimal data structure for Webflow integration. From there we worked in 4 phases:
- Design Prototype and feature specification.
- Working prototype.
- Testing.
- Launch.
The goal was simple: make it feel like the Frontify integration is a native Webflow feature.
Key Features Delivered
OAuth 2.0 integration
Ensures secure user authentication and access control, allowing users to view only the content they’re authorized to access within Frontify.
Frontify structure mirroring
Replicates the Frontify hierarchy, providing access to Brands, Libraries, Folders, Collections, Projects, and their associated assets.
Advanced asset management
Enables asset search, filtering, and intuitive navigation for fast content discovery.
CDN integration
Supports adding single or multiple assets through CDN links for optimized delivery.
Asset transformation
Provides tools for asset transformation to suit various use cases and formats.
The results
The project delivered a secure, native Webflow App that eliminates platform switching by integrating Frontify's asset management directly into the Webflow canvas.
Frontify’s users can:
- Search for assets and embed them on their Webflow site using Frontify CDN or copy them over to their Webflow assets
- Work faster with fewer manual uploads
- Maintain consistent brand visuals across all projects
Why Flowout
With a proven track record of developing seven successful Webflow apps - including integrations for platforms like Zapier, Stripe, and ActiveCampaign - Flowout has mastered the art of building reliable, user-friendly Webflow solutions.
Our standardized development stack (Node.js server, React + Tailwind components) and Figma prototyping process ensure fast delivery without compromising quality.
"They are a star team to work with, and I recommend that any company that needs to build on Webflow work with them."
Flowout was very accommodating throughout the requirements and design stage as well as consultative. Knowing the ins and outs of Webflow, they provided very valuable feedback on the design and usability of the App. They were also very quick on their feet to figure out our API, unknown to them at that stage, and build a successful Webflow App on top of it.
