About Closet World
Closet World is a leading provider of premium custom storage and organizational solutions for modern homes. Founded in 1990 with the mission to make organized living accessible and affordable, Closet World has spent over three decades transforming spaces. Their product range spans far beyond closets, offering personalized systems for garages, home offices, laundry rooms, pantries, wall beds, entertainment centers, and mudrooms.
Consumer Services
Industry
1000+ employees
Company size
Whittier, California
Location
Migration, Development
Services
Challenges: Outdated platform and the need for enhanced functionality
In March 2024, Closet World partnered with Flowout to transition their website from WordPress to Webflow. The primary objectives were to modernize the site's infrastructure, improve performance, and lay the groundwork for future enhancements.
Key challenges:
- Platform migration: Transitioning from a slow, outdated WordPress setup to a more efficient Webflow platform.
- Design consistency: Initially replicating the existing design to ensure brand consistency, followed by plans for a comprehensive redesign.
- Enhanced functionality: Implementing advanced features to improve user experience and engagement.
Our solution
Phase 1: Migration and maintenance
Webflow migration: Rebuilt the website in Webflow, closely mirroring the original design while optimizing performance.
Functionality enhancements: Introduced improvements to existing features and ensured seamless integration with third-party tools.
Ongoing support: Provided continuous maintenance and incremental updates to enhance site stability and user experience.
Phase 2: Comprehensive redesign
Design implementation: Collaborated closely with Closet World's design team to develop and integrate new designs for key pages.
Advanced features: Implemented complex functionalities to elevate the site's interactivity and user engagement.
Launch: Successfully launched the redesigned website in March, 2025.
Implementation highlights
Custom multi-step form: Developed a complex form, enhancing interaction and data collection.
This feature was also recognized by Webflow, earning a nomination for a technical award.
Enhanced product pages with features like:
Before/after sliders
Allowing users to visualize transformations
Hoverable icons
Providing detailed insights into product features
Finish previews
Enabling users to view products in various finishes
Sticky CTAs
Ensuring constant access to call-to-action buttons during navigation
Custom nav menu
A dynamic menu with anchor point tracking, improving user orientation
Vidzflow integration
Utilized our video hosting solution to deliver high-quality video
The results
The collaboration between Flowout and Closet World resulted in a modern, high-performing website that aligns with the brand's commitment to quality and innovation.
Key outcomes are:
- Enhanced user experience: The new design and functionalities have improved user engagement and satisfaction.
- Operational efficiency: The transition to Webflow has streamlined content management and site maintenance.een a significant boost in consultation form completions.
- Industry recognition: The advanced multi-step form received a nomination for a Webflow technical award.
Flowout continues to support Closet World, ensuring the website evolves to meet emerging needs and industry standards.
"They were amazing"
They were amazing, delivered everything on or before expectation kept up with my demanding ongoing requests that built as the project went on and always had good attitude about it.
