About Batash Medical
Batash Medical is a leading provider of non-surgical, endoscopic weight loss procedures, offering long-term, medically supervised solutions to patients. Based in New York City, the clinic is led by Dr. Steven Batash, a board-certified gastroenterologist with over 30 years of experience in the field. They are widely recognized for their personalized and effective treatment options, delivering measurable results through education and innovation.
Healthcare
Industry
11-50 employees
Company size
New York, United States
Location
Migration, Development
Services
Challenges: Outdated website and complex functionality needs
Batash Medical approached Flowout with a clear goal: to modernize their digital presence and improve their site's user experience, performance, and conversion rates. Their existing WordPress setup (using WooCommerce integration) was outdated, clunky, and slow to load.
The project posed several core challenges:
- Retain and upgrade e-commerce functionality through Shopify (linked externally).
- Ensure the site is intuitive to navigate despite a high volume of educational content.
- SEO improvements, multi-language functionality, and scalable content management.
- Build advanced frontend components like before/after sliders and a weight calculator.
- Migrate a large, content-heavy site from WordPress to Webflow without sacrificing SEO.
Our solution
Starting from a blank slate, our design team created a clean, modern visual identity that emphasized clarity, trust, and conversion. Every component was purpose-built in Webflow with scalability and performance in mind.
To accommodate their e-commerce needs, we connected a customized Shopify store (using a well-optimized template and plugins) directly to the new Webflow site - seamlessly blending product browsing with core site content.
Implementation highlights
WordPress to Webflow migration
We fully rebuilt the site in Webflow, preserving SEO value while eliminating the bloated architecture that slowed down performance on WordPress. The result was a faster site.
Shopify storefront integration
We connected a separate Shopify store and customized it with third-party plugins. The store now lives alongside the core site in a way that feels unified for users and is simple to manage.
Custom sliders & visuals
To highlight successful patient outcomes, we implemented custom before/after sliders on the homepage. They enhance credibility by showing real transformations.
Weight-estimate calculator
We developed a simple but powerful tool to help users estimate weight loss outcomes - a major engagement driver that builds trust early in the user journey.
Multi-step consultation form
To improve lead generation, we implemented a multi-step form that guides users through the consultation booking process. This approach increased conversions by reducing friction.
CMS for content management
To ensure scalability, we built CMS for treatments, FAQs, blog posts, and more. The Batash team can now update content effortlessly - no developer needed.
SEO & blog support
We ran an in-depth internal audit, performed keyword research, and improved on-page SEO structure. We also supported their blogging efforts to further boost organic traffic.
Multilingual support
Recognizing the need to serve international patients, we implemented a third-party localization platform for multi-language functionality - ensuring performance wasn’t compromised.
UX strategy for content-heavy design
With so much information to share, we focused on intuitive design: sticky tables of contents (TOC), clear sectioning, and smart hierarchy. This helped users navigate effortlessly.
The results
The new Batash Medical site is now a fast and highly functional experience that supports both marketing and operations. With improved SEO structure, an intuitive UI, and custom tools like the weight calculator and multi-step forms, their site is ready to drive qualified leads.
Since the launch, Batash Medical has:
- Improved site speed and SEO performance.
- Seen a significant boost in consultation form completions.
- Gained more control over content management via CMS collections.
- Seamlessly connected their Shopify storefront with a Webflow-driven content experience.
- Continued expanding their digital footprint through ongoing blog and landing page support.
Flowout’s role continues as an ongoing Webflow partner, helping Batash scale its digital presence with the flexibility and speed they need.
"Compared to any team I have worked with before, their design and development skills are outstanding."
Flowout has delivered a well-designed and performant website on time. The team is organized and promptly responds to needs via virtual meetings, emails, and messages, showcasing excellent project management. Their web design and development skills have impressed the client.
