About Aloware
Aloware is a cloud-based, AI-powered contact center platform built to modernize how sales and support teams communicate. Founded in 2018, the company began as a simple call-tracking tool for marketers but soon evolved into a comprehensive solution that combines voice, SMS, AI automation, and deep CRM integrations. Aloware helps businesses send and receive texts, make and route calls, and automate repetitive workflows.
Telecom
Industry
51-100 employees
Company size
Scottsdale, Arizona
Location
Redesign, Development
Services
Challenges: A legacy website holding back growth
When Aloware approached Flowout, their website was outdated, slow, and built on an aging WordPress setup. It no longer reflected their innovative product or supported their marketing needs.
The biggest challenges included:
- An old, unoptimized WordPress website that looked like it was stuck in the 2000s
- Poor technical performance and outdated design
- Scattered blogs and content silos, making SEO continuity difficult
- A rigid setup that slowed down marketing teams from launching new pages or campaigns
The goals were clear:
- Redesign the website for a modern SaaS look and feel
- Migrate from WordPress to Webflow with zero ranking losses
- Improve usability and give the marketing team autonomy through modular templates
Our solution
Flowout partnered with Aloware to deliver a complete redesign and migration that blended bold design updates with rock-solid technical execution. We started with UX research, benchmarking Aloware’s existing site against competitor best practices to shape a cleaner, conversion-focused direction.
Working closely with Aloware’s new marketing leadership, we rebranded the site to match their evolving positioning. Using Figma prototypes, we co-created layouts and tested flows before moving into Webflow development. Every decision was made with scalability and SEO continuity in mind.
Implementation highlights
Strategic UX research
We conducted a side-by-side review of Aloware’s legacy website and competitor sites to identify gaps in usability, content hierarchy, and conversion opportunities. This research guided a design that felt modern, clear, and aligned with SaaS best practices.
Component-driven design system
We built reusable Webflow components and page templates (solutions pages, product detail pages, etc.), giving Aloware’s marketing team the freedom to spin up new content quickly. This dramatically shortened their go-to-market time for campaigns.
Seamless WordPress to Webflow migration
To ensure a smooth transition, we carefully mapped every URL and implemented 301 redirects to preserve SEO equity. Complex blog structures were consolidated into Webflow’s CMS, eliminating silos and centralizing content management.
Design refresh and rebrand
The new website pairs bold visuals with simplified layouts and improved content hierarchy. The result is a professional, SaaS-ready presence that communicates trust and innovation throughout all the user journeys.
Painless launch process
The migration was executed outside business hours, with zero downtime, broken links, or ranking drops. Launch day felt effortless, with noticeably faster load times from the start. The team at Aloware made the right decision moving from WordPress.
The results
Aloware’s new website is not just a facelift - it’s a platform for growth. With a modern SaaS design, stronger SEO foundation, and scalable page templates, their marketing team can now move faster and support business growth more effectively.
What was once a simple web presence is now a refined platform, reflecting the reliability of LiveRecover’s offering. They now have a clear messaging hierarchy that supports user journeys and a scalable Webflow base for future marketing expansion.
Key outcomes:
- Zero-downtime, error-free migration from WordPress to Webflow
- Stronger SEO foundation with 301 redirects for every legacy URL
- Faster go-to-market thanks to reusable templates and CMS structur
- Bold, modern design that reflects Aloware’s AI-driven innovation
- Noticeably faster page load speeds for an improved user experience
"What truly sets FlowOut apart is the rare blend of rigorous process and genuine partnership."
Flowout successfully launched the redesigned website, which was fully functional with no downtime, broken links, or ranking losses. The team provided clear documentation and hands-on training for the client's content team. Flowout demonstrated creativity, technical skill, and rigorous processes.
