Aloware

Redesigning for speed and scale: Flowout transforms Aloware’s website experience

Company size

51-100 employees

Industry

Telecom

Services

Development

Redesign

Location

Scottsdale, Arizona

INDEX

About

Approach

Challenge

Plan

Solution

Heading

About Aloware

Aloware is a cloud-based, AI-powered contact center platform built to modernize how sales and support teams communicate. Founded in 2018, the company began as a simple call-tracking tool for marketers but soon evolved into a comprehensive solution that combines voice, SMS, AI automation, and deep CRM integrations. Aloware helps businesses send and receive texts, make and route calls, and automate repetitive workflows.

Implementation highlights

Strategic UX research

We conducted a side-by-side review of Aloware’s legacy website and competitor sites to identify gaps in usability, content hierarchy, and conversion opportunities. This research guided a design that felt modern, clear, and aligned with SaaS best practices.

Component-driven design system

We built reusable Webflow components and page templates (solutions pages, product detail pages, etc.), giving Aloware’s marketing team the freedom to spin up new content quickly. This dramatically shortened their go-to-market time for campaigns.

Seamless WordPress to Webflow migration

To ensure a smooth transition, we carefully mapped every URL and implemented 301 redirects to preserve SEO equity. Complex blog structures were consolidated into Webflow’s CMS, eliminating silos and centralizing content management.

Design refresh and rebrand

The new website pairs bold visuals with simplified layouts and improved content hierarchy. The result is a professional, SaaS-ready presence that communicates trust and innovation throughout all the user journeys.

Painless launch process

The migration was executed outside business hours, with zero downtime, broken links, or ranking drops. Launch day felt effortless, with noticeably faster load times from the start. The team at Aloware made the right decision moving from WordPress.

Challenges: A legacy website holding back growth

When Aloware approached Flowout, their website was outdated, slow, and built on an aging WordPress setup. It no longer reflected their innovative product or supported their marketing needs.

The biggest challenges included:

An old, unoptimized WordPress website that looked like it was stuck in the 2000s

Poor technical performance and outdated design

Scattered blogs and content silos, making SEO continuity difficult

A rigid setup that slowed down marketing teams from launching new pages or campaigns

The goals were clear:

Redesign the website for a modern SaaS look and feel

Migrate from WordPress to Webflow with zero ranking losses

Improve usability and give the marketing team autonomy through modular templates

Flowout successfully launched the redesigned website, which was fully functional with no downtime, broken links, or ranking losses. The team provided clear documentation and hands-on training for the client's content team. Flowout demonstrated creativity, technical skill, and rigorous processes.

Ruby Kootval

Head of Marketing, Aloware

Aloware website designed and built by Flowout

Our solution

Flowout partnered with Aloware to deliver a complete redesign and migration that blended bold design updates with rock-solid technical execution. We started with UX research, benchmarking Aloware’s existing site against competitor best practices to shape a cleaner, conversion-focused direction.

Working closely with Aloware’s new marketing leadership, we rebranded the site to match their evolving positioning. Using Figma prototypes, we co-created layouts and tested flows before moving into Webflow development. Every decision was made with scalability and SEO continuity in mind.

The results

Aloware’s new website is not just a facelift - it’s a platform for growth. With a modern SaaS design, stronger SEO foundation, and scalable page templates, their marketing team can now move faster and support business growth more effectively.

What was once a simple web presence is now a refined platform, reflecting the reliability of LiveRecover’s offering. They now have a clear messaging hierarchy that supports user journeys and a scalable Webflow base for future marketing expansion.

Key outcomes: