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Why teams leave Contentful
Four reasons marketing teams move their site off Contentful
Every page needs a developer
Headless CMSs store content, but front-end work stays with engineers. In Webflow, marketing builds pages.
Two systems to maintain
You run Contentful and a custom front end, plus hosting and builds. Webflow puts them in one platform.
Previews slow down publishing
Editors can't always see a page until it's built. In Webflow, they edit and preview on the page itself.
Costs grow with usage
Seats, locales and API limits add up. We review what you really use before planning your new Webflow site.
What moves
What happens to your Contentful site when it moves to Webflow
Content model
We review your content types and references, then plan Webflow CMS collections around how your marketing team publishes today.
Entries and rich text
We export your entries through the Contentful API, convert rich text and embedded entries, and check the result before launch.
Images and files
Images and files move from Contentful's asset library into Webflow, with alt text kept and links updated across your pages and posts.
Locales
Each Contentful locale moves to Webflow Localization, with a URL plan per language, so every market's pages stay in the right place.
Other apps using the API
If a product or app also reads from Contentful, it can stay there. We move the marketing site and agree on the split with your engineers.
Front end and redirects
We rebuild your front end as Webflow templates and components, and map every old URL with 301 redirects ready for launch day.
How it works
Five steps to move your site
and protect your rankings
Start with the facts
We review every page and ranking
We crawl your site and pull rankings, traffic, backlinks, CMS content and integrations, so we know what brings in your leads and what could break in the move.
Then we decide with you which pages to keep, merge or drop, so you get a clear plan and scope before any work starts on the new site or its content.
Migration experience
We know how to move large sites
We've completed 110+ migrations, including 3,100 URLs from Bloomerang's 14-year-old WordPress site and about 320 pages from CLEVR's HubSpot site in three languages. We'll show you similar work on a call.
Worth the investment
We were really impressed by how Flowout presented their approach, listened to us, and genuinely cared about the product they were going to provide. They helped us build our website from the ground up, from just five pages to nearly 100, including our resource center, blog, and CMS-powered legal pages.
John McClellan
Vice President of Marketing @shiphero
Adam Frank
Head of Growth & Marketing @Foxglove
Jeff Hanna
CEO @ShopwithFriends
Arkadiy Kondrashov
Head of Marketing @ Meridia
The team was really great, moved quickly and replicated what we had very fast. One of the things I appreciate most is that they took an extra day or two to make sure everything was right.
Felipe Brito
Head of Product @LUIH
What I liked the most was the direct access to the developer. It felt like Miha was part of our team, and we could just ask him like we would any other colleague to help us fix something, do something, or even teach us something.
Katie Zigelman
SVP Marketing @Alice
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FAQ
What marketing teams ask before they migrate
Will we lose SEO rankings when we move from Contentful to Webflow?
Some movement is normal while Google re-indexes your site. We plan every URL before the move, carry over titles, meta descriptions and schema, set up 301 redirects, and track rankings after launch, so we can fix any drop early. See our full Webflow migration process.
How do you handle URLs and redirects from a Contentful site?
We crawl your live site and map each old URL to its new page, including routes set in your front-end code. Webflow has its own rules for CMS URLs, so we plan the structure early and keep your current paths where we can. Everything else gets a 301 redirect for launch, and we check them again once the site is live.
What happens to our Contentful content model?
We review your content types and references, then plan Webflow CMS collections around them. Webflow's CMS is simpler than Contentful's, so some nested structures get flattened. We agree on those choices with you before we move anything.
Do we have to leave Contentful completely?
No. If a product or app reads content from Contentful, it can stay there while the marketing site moves to Webflow. We agree on the split with your engineers, so nobody has to maintain the same content twice.
Will our site go down during the migration?
Your current site stays live while we build the new one on a staging domain. When everything is tested and approved, we switch your domain over at a time you agree on with us, and we check the live site straight after.
How long does a Contentful to Webflow migration take?
It depends on your page count, templates, integrations and languages, and on how many reviews your team needs. We share a timeline once we've looked at your current site, so the plan reflects your scope and not a general estimate.
How much does a Contentful to Webflow migration cost?
Migrations start from $10,000. Your final price depends on scope, including your pages, templates, CMS content, languages and integrations, and we confirm it after the first call. You can see our starting prices on the pricing page.
Will our team need to learn Webflow?
Your editors can update pages and CMS content without touching the Designer, and we train them before handover. We also leave docs on how the site is built. If you want ongoing help, our Evolve and Grow packages start from $5,000 per month.
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