About Shiphero
ShipHero is a warehouse management software company that helps e-commerce brands and third-party logistics providers manage picking, packing, shipping, and fulfillment more efficiently. The marketing team needed a website that could better support growth, reflect the updated brand, and make content publishing faster and easier.
eCommerce logistics
Industry
51-200 employees
Company size
New York, USA
Location
Migration, Development
Services
Challenges: A full migration with high expectations
When ShipHero approached Flowout, the priority was clear: migrate the site from WordPress to Webflow without losing content, while also modernizing the design and improving the site’s long-term flexibility.
The new website had to do more than look better - it needed to support internal marketing workflows, scale with future content needs, and improve performance across SEO and accessibility.
The biggest challenges included:
- Migrating the entire site structure from WordPress to Webflow while preserving existing content
- Rebuilding the website with a cleaner, more modern visual direction that matched the brand
- Creating a scalable CMS structure so the marketing team could publish and update content efficiently
- Improving accessibility, readability, performance, and SEO during the rebuild
- Delivering the project through a small team with consistent communication and on-time execution
The goals were clear:
- Deliver a complete website migration from WordPress to Webflow
- Build a flexible system that could support future content and growth
- Improve the site’s quality across design, performance, accessibility, and SEO
- Give ShipHero’s marketing team more control over their website operations
Our solution
Flowout delivered a complete white-glove engagement across strategy, design, development, and migration. The team started by extracting and verifying the full WordPress sitemap, then rebuilt the site in Webflow with a modernized design system and a more scalable structure for ongoing content updates.
To support ShipHero’s internal team, Flowout created a CMS-driven setup using reusable page templates and structured content collections. That made it easier for the marketing team to ship new pages, manage updates, and maintain consistency without additional development overhead.
The new experience was also built with best practices in mind. We provided guidance on accessibility, readability, and branding standards so the final site would be both polished and practical to maintain. The project was managed closely from start to finish, with regular updates, milestone tracking, and a collaborative process that kept delivery on schedule
Implementation highlights
Complete content migration
Flowout mapped and migrated ShipHero’s WordPress content into Webflow with care, ensuring the existing structure and pages were preserved throughout the transition.
Modernized brand presentation
The redesign gave ShipHero a more polished, contemporary look that better matched its position in the market and strengthened the brand online.
Scalable CMS architecture
Reusable templates and CMS collections gave the marketing team a more efficient way to create, edit, and publish content at scale.
Performance, accessibility, and SEO
The rebuild improved the website’s performance, accessibility, and SEO best practices, creating a stronger foundation for discoverability and user experience.
Smooth project execution
The project was delivered with on-time milestones, regular progress updates, and a collaborative workflow that handled time zone differences well.
The results
ShipHero’s new website became more than a redesigned marketing asset - it became a more scalable growth platform. The internal team gained a better content workflow, while the new site also delivered measurable improvements in lead generation.
Key outcomes:
- SaaS form conversion rate increased from 6.33% to 23%
- SaaS form conversions increased from 576 to 872
- SQLs increased from 172 to 356
- The new site improved in performance, accessibility, SEO, and best practices
- The marketing team could push content in-house more efficiently
"Flowout did a great job with project management."
Flowout met all milestones on time and provided regular progress updates. The new site saw improvements in performance, accessibility, best practices, and SEO. The client was able to push new content in-house, and the team was very accommodating despite time zone differences.
