From WordPress to Webflow: How Flowout helped Replicant scale marketing and speed through a complex CMS migration

Replicant is a San Francisco–based conversational AI company revolutionizing how enterprises handle customer service. They bring together deep CX experience and cutting-edge AI technology to resolve customer conversations faster. Their software automates phone and digital customer service interactions at scale, and is trusted by industry leaders across telecom, travel, healthcare, and retail.

Replicant came to Flowout with a clear priority: escape the bottlenecks of WordPress. Their marketing team was struggling to add or update content quickly due to the platform's rigidity, lack of component structure, and increasing technical debt.

Though they wanted to preserve the look and structure of the existing site, the backend needed a complete overhaul, plus improvements in performance, SEO, and content velocity.

The scope included:

• Creating a custom PDF-generating calculator
• Migrating 100+ static pages and 250+ blog posts
• Partnering with an SEO agency to ensure optimized migration
• Introducing scalable component-based architecture via Webflow
• Rebuilding 17 CMS collections, including complex filters and logic

Flowout acted as both the Webflow development team and the technical liaison between Replicant's internal team and their SEO agency. The goal was to translate their WordPress structure into Webflow - preserving layout and function - while building a better system.

CMS collections rebuilt:

• Blog
• Industries
• Use cases
• Resources
• Events
• Case studies
• Integrations
• Customer quotes

SEO improvements:

• Optimized slugs and metadata structure
• Better Lighthouse scores thanks to Webflow performance gains
• Structured content strategy for faster publishing by the marketing team

Additional deliverables:

• New landing pages for campaigns
• Reusable custom templates for marketing
• A redesigned homepage (based on internal brand evolution)

The migration to Webflow fundamentally improved how Replicant's marketing team operates. By freeing them from WordPress limitations and delivering a flexible, component-driven CMS, Flowout enabled faster iteration, stronger SEO performance, and a better experience.

Since the launch, Replicant has cut content publishing time significantly, improved site speed and SEO metrics, streamlined page creation through reusable components, and continued working with Flowout for design implementation and dev support.