How Flowout improved conversion for Cadmium product pages

Cadmium builds software for associations, medical institutions, and higher education. Its suite covers event management, continuing education, and media hosting through four products: Eventscribe, EthosCE, Elevate, and Warpwire. Cadmium reports more than 1,000 customers, 8 million learners, and over 25 years in the market.

Cadmium sells four products to different audiences. Each product has its own page, and each page has to turn visitors into demo requests. The team wanted to know which pages could convert better and what changes would make a real difference.

They did not want to redesign based on opinion. Every change had to prove itself against the existing page before going live.

We ran the engagement as a structured CRO program with a simple loop.

1. Cadmium chose the pages to improve.
2. We designed improvements based on conversion best practices. When a page needed new messaging, Cadmium’s team supplied updated copy.
3. We A/B tested each new version against the existing page using Optibase, our A/B testing app for Webflow.

The first round covered five pages: the homepage and the product pages for Elevate, EthosCE, Warpwire, and Eventscribe.

Flowout builds and runs Optibase, an A/B testing app for Webflow used by more than 2,500 teams. We use it on client sites every day, so our CRO work runs on a tool we know from the inside. We combine Webflow design and development with data from live tests. Clients get changes backed by evidence, not guesses.

Round one gave Cadmium a clear answer for each page. Based on these results, Cadmium replaced the homepage, the EthosCE page, and the Eventscribe page with the new designs.