From WordPress to Webflow: How Flowout rebuilt Batash Medical’s website for speed, conversions, and scalability

Batash Medical is a leading provider of non-surgical, endoscopic weight loss procedures, offering long-term, medically supervised solutions to patients. Based in New York City, the clinic is led by Dr. Steven Batash, a board-certified gastroenterologist with over 30 years of experience in the field. They are widely recognized for their personalized and effective treatment options, delivering measurable results through education and innovation.

Batash Medical approached Flowout with a clear goal: to modernize their digital presence and improve their site's user experience, performance, and conversion rates. Their existing WordPress setup (using WooCommerce integration) was outdated, clunky, and slow to load.

The project posed several core challenges:

• Retain and upgrade e-commerce functionality through Shopify (linked externally).
• Ensure the site is intuitive to navigate despite a high volume of educational content.
• SEO improvements, multi-language functionality, and scalable content management.
• Build advanced frontend components like before/after sliders and a weight calculator.
• Migrate a large, content-heavy site from WordPress to Webflow without sacrificing SEO.

Starting from a blank slate, our design team created a clean, modern visual identity that emphasized clarity, trust, and conversion. Every component was purpose-built in Webflow with scalability and performance in mind.

To accommodate their e-commerce needs, we connected a customized Shopify store (using a well-optimized template and plugins) directly to the new Webflow site - seamlessly blending product browsing with core site content.

The new Batash Medical site is now a fast and highly functional experience that supports both marketing and operations. With improved SEO structure, an intuitive UI, and custom tools like the weight calculator and multi-step forms, their site is ready to drive qualified leads.

Since the launch, Batash Medical has:

• Improved site speed and SEO performance.
• Seen a significant boost in consultation form completions.
• Gained more control over content management via CMS collections.
• Seamlessly connected their Shopify storefront with a Webflow-driven content experience.
• Continued expanding their digital footprint through ongoing blog and landing page support.

Flowout's role continues as an ongoing Webflow partner, helping Batash scale its digital presence with the flexibility and speed they need.