If you've spent any time Googling "website redesign cost," you've seen the same answer repeated across a dozen agency blog posts: anywhere from $5,000 to $500,000 depending on your needs. That range is technically accurate and completely useless.
It's the equivalent of asking "how much does a car cost?" and being told "$5,000 to $500,000 depending on what you need." True. Not helpful.
This guide does something different: it breaks down what a website redesign actually costs in 2026, by project type, with specific ranges grounded in real project data - and with a particular focus on Webflow redesigns, where the economics are meaningfully different from traditional development builds.
At Flowout, we've completed 490+ Webflow projects for SaaS and B2B companies. The ranges in this post reflect what we actually charge - not theoretical market data.
What "Website Redesign" Actually Means (And Why It Matters for Pricing)
Before you scope a budget, you need to know what you're actually buying. Website redesign pricing and the cost to redesign depend on the redesign scope, not just the label "website redesign":
- A landing page refresh - updating copy, visuals, and layout on one or a few pages
- A full site redesign - rebuilding the entire site from the ground up, new design system included
- A CMS migration - moving from WordPress, Squarespace, or a custom build to Webflow, with or without a new design
- A design system rebuild - rebuilding the component library and visual language while keeping much of the existing structure
These are not the same project. A landing page refresh might take two weeks. A full site redesign with CMS migration and custom integrations might take four months. That’s why costs vary: the project scope can run from a landing-page update to a full web redesign of a new website. Most "website redesign cost" guides bundle all of these under the same umbrella, which is why the ranges look so absurd.
Here's what each type actually costs in 2026 with a specialist Webflow agency, broken down by project type and website redesign process.
Website Redesign Cost by Project Type
Landing Page Refresh
Typical range: $2,500–$8,000
A landing page refresh involves updating an existing page's copy, layout, and visuals - usually without a fundamental structural rebuild. The goal is typically to improve conversion performance on a high-traffic page: homepage, pricing page, key product page, and redesigning high-value pages can improve conversion rates by up to 200%.
What's included: new visual design, updated copy (if copywriting is in scope), Webflow implementation, mobile friendly performance review on mobile devices, basic CRO review.
What's not included: new design system, CMS setup, photography, brand overhaul.
At Flowout, landing page work is typically scoped as a one-off project or as part of an hourly package starting at $2,500. For context, our Webflow landing page design work for SaaS companies consistently starts here before scaling up for full-site work.
Full Site Redesign (Small - up to 15 pages)
Typical range: $15,000–$40,000
A full site redesign for a small company assumes a smaller website size of up to 15 pages, minimal CMS, and no complex integrations, which helps define scope and cost.
What's included: brand-aligned custom design, which for a site at this size often takes 80 to 150+ hours, all pages built in Webflow, CMS setup for blog or resources section, basic SEO foundations (meta titles, descriptions, structured URLs), responsive design across all breakpoints.
What's not included: custom integrations (HubSpot, Salesforce, etc.), copywriting, photography/video, ongoing maintenance.
For SaaS companies with a standard marketing site structure - homepage, product pages, pricing, about, blog - this is the most common engagement type. See our guide to building a custom SaaS website for what a site at this scale typically needs. That usually depends on how many pages you need. This is the typical professional site range for most businesses that need a custom marketing site without extensive features.
Full Site Redesign (Medium to Large - 20+ pages)
Typical range: $35,000–$90,000+
At this scale, projects typically involve a larger page count, a more complex design system, multiple content types in the CMS, and often at least one custom integration. Costs rise here because complex websites often include extensive features, interactive elements, and more complex functionality. Enterprise marketing sites, multi-product SaaS platforms, and companies with significant content libraries sit in this tier, and e commerce requirements can push budgets higher even if this article focuses mainly on SaaS and B2B.
What's included: everything in the small redesign, plus: multi-template CMS architecture, custom interactions and animations, integration setup (CRM, marketing automation, analytics), potentially localisation support, detailed QA process.
Timeline: typically 10–20 weeks depending on complexity and feedback cycle speed. That's often the average cost range for a mid size business or a mid size redesign, depending on integrations and content volume.
At Flowout, our Webflow development and design service starts at $7,900/month and covers projects at this scale on a structured retainer.
CMS Migration to Webflow
Typical range: $8,000–$30,000 (migration only, no redesign)
Migrating from WordPress, Squarespace, or a custom build to Webflow is its own project type - and it doesn't automatically include a redesign. You can migrate your existing design to Webflow (recreating it faithfully in a no-code environment) or use the migration as an opportunity to redesign at the same time.
Migration-only projects are typically faster because the design decisions are already made. The work is primarily technical: recreating layouts in Webflow's Designer, mapping content to CMS collections, handling technical SEO through URL mapping, redirects, metadata checks, and preserving structured data during migration, and testing across browsers and devices. Setting up redirects also helps protect search visibility and SEO performance to preserve SEO equity, and proper SEO migration can prevent a 20–60% traffic loss post-redesign.
The cost scales with page count, CMS complexity, and whether custom code, backend development, or third-party integrations need to be recreated when moving to a new platform or content management system. See our migration service for specifics.
Design System Rebuild
Typical range: $12,000–$35,000
A design system rebuild is less about page count and more about component architecture - rebuilding the visual language (typography, colour, spacing, components) and implementing it in Webflow's component system so future updates are fast and consistent.
This is often the right project for companies that have grown their site organically over years and have ended up with inconsistent styling, fragmented components, and a codebase that's expensive to update. The output is a component library that the marketing team can use to build new pages without engineering support.
What Actually Drives the Price
Within any of the above tiers, the accurate number depends on project scope, and costs vary within each tier based on what actually needs to be designed, built, and delivered.
Scope creep and page count. Every additional page, CMS template, or content type adds to the build. The redesign scope, website size, and how many pages and content types live in the existing website are what usually drive the revamp cost. Get a clear page count in your brief before approaching agencies - "plus the blog and maybe a resources section" is how projects double in price.
Design complexity. A brand-new design system is more expensive than adapting an existing one. Custom illustrations, Lottie animations, dense graphic elements, and interactive elements each add time, while avoiding unnecessary complex functionality can keep budgets in check. Simpler, cleaner designs are often faster to build and perform better - Linear-style restraint is a valid design philosophy and a budget-efficient one.
Integrations. Connecting the site to a CRM (HubSpot, Salesforce), marketing automation, analytics, or custom APIs adds backend complexity. Each integration needs to be scoped, built, tested, and documented, and backend development effort is often why costs vary significantly between similar-looking redesign projects. Budget $2,000–$8,000 per significant integration depending on complexity.
Copywriting. Most redesign quotes don't include copywriting. If you need new copy - which most companies do, because old copy on a new design rarely performs well - budget an additional $3,000–$15,000 depending on page count and quality level, with content creation often treated as its own line item. This is one of the most commonly underestimated line items.
Timeline compression. Rush projects cost more. If you need a 15-page site in six weeks instead of twelve, expect a 20–40% premium. Building in a realistic timeline is one of the most effective ways to control cost, especially once project management overhead is factored in.
Hidden Costs People Forget to Budget For
Even a well-scoped redesign brief usually misses a few things.
Photography and video. Stock photography has a ceiling on how much it can differentiate your brand. If custom photography or product video is part of the plan, budget $3,000–$15,000 separately from the web build.
Webflow hosting.Webflow's CMS plan is $23/month. Enterprise plans are priced on request. This is significantly cheaper than managing a WordPress install with plugins, hosting, CDN, and security updates - but it's still a line item.
SEO migration work. A redesign is a common cause of traffic drops if URL structures change without proper redirects. Budget for an SEO audit pre-launch, redirect mapping, checks for broken links, and a review of core web vitals as part of the project - not as an afterthought. Tools like SEMrush are useful for auditing current rankings before you change anything.
Training and documentation. If your marketing team is going to manage content in Webflow, they need to know how. Build in time and budget for training on the CMS. At Flowout, we include a handoff and training session in all full-site builds, and it's also worth defining post launch support and ongoing support after handoff.
An outdated website can cost businesses 32% more in lost visitors, which is why follow-up monitoring matters.
CRO review post-launch. A redesign resets your conversion baseline. Building in a CRO review at 30–60 days post-launch - using tools like Microsoft Clarity and Hotjar to understand how users interact with the new site - is worth doing before declaring the project done.
Why Webflow Redesigns Often Cost Less and Deliver More
This is the section most generic "website redesign cost" guides miss entirely: platform choice is also a web design and operating model decision.
The traditional web development stack - WordPress with custom theme development, or a fully custom build in React or Next.js - carries significant hidden costs that are easy to underestimate:
- Developer dependency for every content update
- Plugin conflicts, security patches, and hosting management
- Slow iteration cycles when marketing wants to test a new landing page
- High ongoing maintenance costs
Webflow changes this equation. Because Webflow is a visual development platform, most content and layout changes can be made by marketing without engineering support. Many teams choose this route because they do not want to rely on diy tools or a free cms, and instead need a more scalable content management system. New landing pages can be built from existing components in hours rather than weeks. The CMS is structured and intuitive enough that non-technical teams manage it confidently.
The result: Webflow redesigns typically have lower total cost of ownership than equivalent traditional builds. The upfront cost is comparable - sometimes slightly higher for complex builds where Webflow's visual approach requires more design precision - but the ongoing operational cost is substantially lower. A well-executed redesign can yield a 300% ROI, which is why redesign worth should be judged on total business impact rather than build cost alone.
For SaaS companies that need to move fast on marketing - launching campaign pages, updating pricing, testing new messaging - this agility supports business goals and improves user engagement, so it is often worth more than the build cost itself.
At Flowout, as a Webflow Premium Partner Enterprise, every project we deliver is in Webflow. We believe it's the right platform for the vast majority of SaaS and B2B marketing sites, and the projects we've delivered back that up: ShipHero (CVR 6.33%→23%) and Jasper (+62% demo bookings) are both Webflow builds.
Flowout's Pricing: What You Actually Pay
We publish our pricing openly because we think it builds trust and saves everyone time.
These are retainer prices - the model we use for ongoing partnerships. One-off project pricing is available and scoped based on your brief. redesign pricing can vary significantly depending on whether the work is handled by a freelancer, a web design agency, or an in-house design team. project management and a dedicated project manager are often included in agency-led engagements and affect total website redesign cost. See full details on our pricing page.
For companies who want to understand what their redesign would cost before committing, we offer a free scoping consultation to produce a more accurate number before commitment - book a call here.
How to Scope a Redesign Before Talking to Agencies
Coming to an agency with a clear brief will get you a more accurate number and a faster engagement. Most businesses should reassess whether to redesign a website every 2 to 3 years, especially if the existing site no longer supports current business goals. Here's what to prepare:
Page inventory. List every page that needs to be redesigned. Use the existing site as the baseline for defining project scope and website size. Be specific - "all of marketing site" is harder to quote than "homepage, 4 product pages, pricing, about, contact, and blog index."
CMS requirements. What content types need to be managed dynamically? Blog posts, case studies, job listings, team members, integrations pages - each one is a CMS collection that needs to be designed and built.
Integration list. What third-party tools need to connect to the site? CRM, email, analytics, chat, form tools, payment processors - list them all upfront.
Timeline. When do you need to launch? Hard deadlines (upcoming events, product launches, funding announcements) affect how much capacity the agency needs to allocate and therefore the cost.
Design assets. Do you have an existing brand identity (logo, colours, fonts, visual guidelines)? If not, is brand development part of the scope? Starting from a mature brand is faster than building one from scratch.
Strategic inputs. Clarify your business model and content strategy before speaking with agencies.
Resourcing. If you're considering an internal team, in-house redesigns can cost $200,000 to $350,000.
With this brief in hand, any reputable agency can give you a meaningful estimate within a few days rather than a "let's explore" holding answer.
FAQ: Website Redesign Costs
How much does a website redesign cost in 2026?
For a SaaS or B2B company using Webflow: a landing page refresh runs $2,500–$8,000; a full site redesign for 10–15 pages runs $15,000–$40,000; a larger site with complex CMS and integrations runs $35,000–$90,000+. The average cost depends on project scope, website size, and how many pages need redesign. These ranges assume a specialist Webflow agency. Freelancers are cheaper; large full-service agencies are more expensive. The right comparison isn't just price - it's what you get at each tier, whether website designers or web developers are included, and how fast you can move post-launch.
What's the biggest factor that affects website redesign cost?
Project scope and redesign scope are the biggest variables - specifically, page count, CMS complexity, and the number of custom integrations. A 10-page site with a blog is a fundamentally different project from a 50-page site with 6 CMS collections and Salesforce integration, and extensive features or e commerce functionality can move the project into a higher cost tier, even if both are described as "a full website redesign."
Is it cheaper to redesign in Webflow than in WordPress?
The upfront build cost is broadly comparable for equivalent complexity. Webflow is often chosen when the existing website has become expensive to maintain or when a new platform is needed for faster iteration. Where Webflow wins is total cost of ownership - lower hosting costs, no plugin maintenance, and significantly lower ongoing content update costs because marketing can manage the site without developer support. For most SaaS and B2B companies, the lifetime cost of a Webflow site is lower, especially when platform differences come down to the content management system.
How long does a website redesign take?
A landing page refresh: 2–4 weeks. A small full site redesign (up to 15 pages): 8–12 weeks. A larger site with complex CMS: 14–20 weeks. These timelines assume prompt feedback from the client side - delayed approvals are the most common reason projects run over, and for larger redesign projects the timeline also includes device testing to ensure quality across breakpoints and browsers.
Should I include copywriting in my redesign budget?
Yes. Old copy on a new design rarely performs well - the visual language changes but the message doesn't, and the result is a site that looks updated but doesn't convert better. Budget copywriting and content creation as a separate line item: $3,000–$15,000 depending on page count and whether you need strategy work, including content strategy (messaging framework, positioning), or just execution.
How do I know if I need a redesign or just a refresh?
A refresh makes sense if your core design system is sound but specific pages are underperforming or out of date. A redesign makes sense if your brand has evolved significantly since the last build, if you’re dealing with an outdated website that shows up through weak seo performance, poor search visibility, or low user engagement, your site is on a platform that's limiting your ability to iterate, your conversion rates are poor across multiple pages, or your team struggles to make content updates without engineering help; some teams also redesign when the current setup no longer supports their business model.
Does a Webflow redesign help with SEO?
Done correctly, yes - Webflow produces clean semantic HTML, supports custom meta fields, has built-in sitemap generation, and is fast to load, but a successful redesign also needs technical SEO in scope. The migration itself carries SEO risk if URL structures change without proper redirect mapping, and mobile optimization matters too, since a mobile friendly site that performs well on mobile devices supports rankings as well as usability. Use tools like SEMrush to audit your current rankings before you change anything, and make sure redirects are tested pre-launch; preserving core web vitals should be part of that checklist too.
