Webflow Features: Navigating CMS Capabilities for Startups

In the dynamic field of web development, businesses constantly seek robust solutions offering flexibility, scalability, and user-friendly features. However, for startups navigating limited resources and a compact team, this pursuit can be scary.

Here comes Webflow, the transformative solution ready to tackle this challenge. Webflow, a leading player in the web design space, has emerged as a powerful platform with a comprehensive content management system (CMS). Its user-friendly interface and customizable templates have made it one of the most sought-after platforms when it comes to content management.

Table of contents

The importance of content management for startups

Before going deep into the Webflow for startups, let’s first demystify the basics. 

In simple terms, content management is the process of crafting, sharing, and sustaining digital content tailored to a particular audience or goal. It stands as a vital element in effective communication with customers, employees, and investors.

A strong content management system, like Webflow, can pose several benefits for a business, especially a startup. Some of them are:

  • Adding efficiency to the marketing function.
  • Ensuring uniformity in design and brand compliance.
  • Enhancing the efficiency of the entire marketing process by leveraging third-party applications.
  • Adding an extra layer of security to your business.
  • Handling multiple marketing channels and enhancing communication and collaboration.

Understanding Webflow CMS basics

Contrary to popular belief, Webflow is not just a visual website builder. It is also a CMS and hosting platform. Webflow CMS enables users to create, organize, and update content seamlessly. It acts as a centralized hub for managing digital assets and information on a website.

One of the best features of Webflow CMS is that it is meant for everyone. From designers and developers to content managers and editors, despite the lack of coding knowledge, every individual can navigate Webflow CMS with ease. 

For example, Webflow features REST API, with the help of which developers can update or publish right from the terminal. Similarly, Webflow CMS also allows editors to write and update content directly on the page and publish it, all with just one click.

Key features of Webflow CMS

Let’s take a look at some of the robust features of Webflow CMS:

  • Dynamic content:

Webflow CMS revolves around the concept of dynamic content, allowing users to build websites that automatically adapt to the data they contain. This dynamic approach replaces the need for static pages, enabling a more flexible and efficient content management process.

  • Collection and fields:

The collection is like a database wherein content can be stored. Each collection denotes a different type of content, and individual pieces of content within a collection are referred to as items. This allows for a more organized way to manage specific types of content. 

  • Content management:

Users can efficiently update and manage content without the need for manual adjustments to individual pages. They can add, edit, or remove items, allowing for flexibility in content management. 

  • CMS hosting and performance:

Webflow CMS comes alongside integrated hosting services, providing a seamless experience for publishing and managing websites. For example, it automatically saves backups of your website that you can restore with just a few clicks. 

Best practices for startups using Webflow CMS

If you have a startup and are thinking about leveraging the power of Webflow CMS, then we have got you covered! Mentioned below are some of the best practices of Webflow CMS so that you can unlock the full potential of this tool and ensure maximum impact. 

Content strategy

Developing a comprehensive content strategy involves various crucial tasks, such as defining clear objectives, creating a structured content plan, and maintaining consistent branding, among other things. 

Webflow features many robust abilities that can help you in this aspect. For example, by utilizing Webflow CMS collection and field, you can plan how different types of content will be organized within your collections. Simultaneously, you can also leverage the power of Webflow CMS to create personalized experiences based on user interactions. 

Collaborative editing

For collaborative editing, many businesses prefer using Webflow CMS. It's widely chosen because it lets multiple team members work on the same project at the same time through its real-time collaboration feature.

Additionally, Webflow CMS offers a commenting feature that enables effective communication and sharing of feedback within the platform. Leave comments on specific elements or pages to provide valuable feedback and guidance to your team members. 

What's more, one other notable feature of Webflow CMS is version history. With the help of it, you can track all the changes made to the project. This allows for transparency and easy rollback in case there are any unnecessary modifications. 

SEO optimization

Contrary to most other website builders, Webflow focuses on clean code. This makes it easy for search engine crawlers to scan Webflow websites. Based on the content, they can then rank the web pages accordingly. 

In order to get started with Webflow SEO optimization, follow the tips provided below:

  • Ensure adding SEO titles and meta descriptions to all pages.
  • All images must contain alt texts as they are good for web accessibility.
  • Develop proper URL structures.
  • Focus on setting up proper header tags.
  • Do not forget to check your website navigation. 

CMS challenges and solutions

Each coin has two sides. The same goes for content management systems as well. Although they pose several benefits for an organization, like most other technologies, CMS, too, has its own set of challenges. 

On that note, mentioned below are three of the most common downsides to CMS and how you can easily overcome them.:

  • Scalability:

Some CMS platforms may find it difficult to scale efficiently as a website grows in terms of content, traffic, or functionality. 

The key here is to choose a platform that is designed for scalability. CMS such as the one offered by Webflow can handle large-scale websites, provided they are appropriately configured and optimized. 

  • Content security and maintenance:

Another common challenge of a CMS is that your content might get exposed to various security risks, such as hacking, spam, or data breaches. In order to prevent such an occurrence, you need to back up your content regularly and keep your CMS software and plugins updated. 

Webflow offers frequent software updates and security audits. This means that you can enjoy all the security benefits from each update without having to do anything. Furthermore, it also allows per-page password protection, meaning you can now set passwords for static pages and folders.

  • Content versioning and collaboration:

Collaborative editing and version control can become challenging, especially when multiple team members are working on the same content simultaneously. Therefore, you must opt for a CMS with robust collaboration features, including version control and role-based access. 

Webflow features real-time collaboration and version control, both of which can help you to overcome this challenge.

Final thoughts

Whether it's building an online store, crafting compelling content, or optimizing your website for search engines, Webflow empowers startups to take control of their online presence. 

With as many as 3.5 million users worldwide, Webflow provides business enterprises with a comprehensive toolkit for web development. From intuitive design interfaces to dynamic content management, the platform caters to the unique needs of startups navigating the competitive digital landscape.

Frequently asked questions

Can startups migrate their existing content to Webflow CMS?

Yes, Webflow provides tools and features that facilitate the migration process, making it relatively straightforward. In Webflow CMS, you can create collections that mirror the type of content you have on your existing website. In case you are already using another platform to store your content, you can export the same in a format that can be easily imported to Webflow.

Are there limitations to the number of items in a Webflow CMS collection?

The basic plan of Webflow allows 100 CMS items across all collections. You can set an item limit to choose how many items you wish to display. If you wish to display more than 100 items, you need to enable pagination.

How does Webflow CMS handle multi-language content?

Linguana is a Webflow tool that makes translating your site into different languages easy without hurting its SEO. It's user-friendly and cost-effective, with no charges based on the number of words or pages you use.


Grow rapidly with unlimited Webflow design & development

Power of a full Webflow team at the cost of one employee. Fast turnaround. No contracts or surprises. Cancel anytime.
Webflow Professional Partner