About Sastrify
Sastrify is the leading software management platform for compliance, cost optimization, and risk mitigation across the digital supply chain. Their AI-powered solution helps companies eliminate Shadow IT, assess vendor risk, and maintain audit-ready documentation aligned with frameworks like NIS2, DORA, and the AI Act. Trusted by global procurement and IT teams, Sastrify empowers CIOs and tech leaders to manage software vendors with confidence.
Software Development
Industry
51-200 employees
Company size
Cologne, Germany
Location
Design, Development
Services
Challenges: Outgrowing their previous website and evolving their brand presence
Our collaboration with Sastrify began three years ago, initially supporting their internal design team with Webflow development. As the company matured, it became clear their website needed a more strategic overhaul - one that reflected their growth, refined their messaging, and improved user experience.
The scope included:
- Transition from a high page-count structure to a simplified site
- Improve clarity around product offering and core differentiators
- Increase conversions with better CTAs and intuitive navigation
- Boost technical performance and search engine optimization
Our solution
After three years of close partnership, Sastrify entrusted Flowout to lead both design and development of their new website. We took a first-principles approach to rethink site structure, focusing on usability, clarity, and performance.
The result is a leaner, more effective website that strikes the right balance between corporate polish and modern SaaS design - one that elevates brand perception while driving action.
Implementation highlights
Design ownership: From execution to strategy
This was the first time Flowout took the lead on both visual design and Webflow development for Sastrify. We moved beyond execution and into strategy - shaping the entire user experience and visual system from the ground up.
Simplified structure & improved UX
We consolidated page count and restructured navigation to prioritize essential content. This shift made the website easier to explore, improved time-to-value for visitors, and streamlined the overall user journey.
Modern and minimalist facelift
The new site pairs minimalist layouts with clean visuals and a tech-savvy color palette. It feels professional, yet accessible - perfectly aligned with Sastrify’s brand as a reliable, forward-thinking SaaS partner.
Conversion-focused design
We introduced strategic CTA placement, clear section hierarchy, and modular layouts designed for reuse. These enhancements improved lead-generation flows and made content easier to scan and act on.
Performance and SEO upgrades
Behind the scenes, we optimized page speed, cleaned up legacy code, and implemented a stronger SEO foundation. These changes ensure the site doesn’t just look better - it performs better too.
The results
Sastrify’s new website reflects their evolution as a SaaS category leader. With a simplified structure, modern visuals, and a conversion-focused approach, the new experience supports both brand trust and business growth.
The redesign was not just aesthetic - it was strategic, technical, and performance-driven.
Key outcomes:
- Elevated brand with a professional, minimalist design system
- Improved conversion rates through better CTAs and structure
- Leaner site architecture that enhances usability and scalability
- Faster performance and stronger SEO foundation
