How Flowout recreated Remberg’s modular WordPress builder in Webflow without compromising flexibility

MIGRATION
DEVELOPMENT
LOCALIZATION
Landing page we created for Sendlane in Webflow.

About Remberg

Remberg is a next-generation software platform that enables industrial service companies to digitize, automate, and scale their operations. Designed around the concept of a "Digital Product Memory," Remberg helps companies efficiently manage installations, devices, and service tasks all in one place. The company serves a wide range of industries from manufacturing to energy, delivering a tailored SaaS solution to streamline workflows and maximize efficiency.

SaaS

Industry

50-101 employees

Company size

Munich, Germany

Location

Migration, Development, Localization

Services

Challenges: Preserving WordPress flexibility in a modular Webflow setup

In early 2025, Remberg partnered with Flowout to migrate their website from WordPress to Webflow. However, they didn’t want just a visual overhaul - they needed to retain the powerful flexibility of their WordPress setup, specifically their use of ACF blocks (Advanced Custom Fields), which acted as a modular page builder.

Key challenges we faced:

  • 1:1 migration fidelity: Rebuilding the site to match the WordPress version pixel-for-pixel while also improving performance.
  • Component-based editing: Replicating ACF’s backend functionality in Webflow so editors could create and manage pages without relying on designers or developers.
  • Advanced logic: Enabling layout variations (like content/image order, background styling) through intuitive controls within Webflow’s Editor.
  • Localization shift: Transitioning the default language from German to English for improved global SEO reach.

Our solution

Component-first development strategy

Flowout rebuilt every section of the website as a reusable component in Webflow. Each component came equipped with toggles, switches, and conditional logic, allowing editors to dynamically adjust layout, orientation, and styling without any design expertise.

Visual control over layout

Custom code was embedded into components to control:

  • Section background color or image
  • Element alignment (image left/text right vs. image right/text left)
  • Section stacking order
  • Visibility toggles for optional fields

This mimicked the ACF experience while providing a more visual and intuitive interface for editors.

Full migration + localization

The site was rebuilt to match the original WordPress design exactly, ensuring brand consistency across platforms.

The entire website was also localized with English set as the default language, repositioning the site for international SEO visibility.

Thanks to the component system, non-design team members at Remberg can now build full landing pages on their own - no Webflow experience required.

Landing page we created for Sendlane in Webflow.

Implementation highlights

60+ components built

Every section of the site was developed as a standalone, switchable component.

Visual ACF logic in Webflow

Custom JavaScript logic enabled style and layout switches directly in the Editor.

Seamless localization

Entire site transitioned from German-first to English-first setup, improving global search indexing.

Scalable editing workflow

Editors can build or update complex pages with just a few clicks and no design bottlenecks.

The results

The collaboration between Remberg and Flowout delivered a flexible, scalable Webflow site that empowers the team to grow without tech limitations.

What we achieved:

  • Developer independence: Marketing and content teams can now build full pages without coding or design assistance.
  • ACF-to-Webflow parity: The custom component system replicates and improves upon ACF flexibility within a visual builder.
  • Global readiness: English-first localization and SEO improvements have opened doors to international reach.
  • Efficient site management: What used to take hours in WordPress can now be done in minutes using modular Webflow components.

Flowout continues to support Remberg with technical enhancements and component scaling as the company evolves.

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