Design oriented website builder Webflow has been around since 2013. It got off to a pretty slow start, but during the last few years its popularity and reputation have exploded. This is partly because the Webflow package has improved and expanded dramatically, but also because sometimes it just takes the world a little while to catch up.
Webflow in its current form is not just a design tool. It can also be used to streamline coding, and as a platform for web hosting and e-commerce. Basically, it does everything, and integrates it all together in a relatively accessible way. So, there’s a lot of hype surrounding Webflow, but is it really all that deserved? Yes. Yes, it is. That’s not to say it’s perfect, but here are just some of the many reasons experienced web designers love Webflow.
It has a no-code visual interface
Webflow’s designer interface looks a lot like that of Photoshop and, in fact, it works a lot like Photoshop too. It boasts pretty much all of the tools and functions a web designer would ever make use of in Photoshop when designing mockups and visuals elements. But there’s one huge difference.
Photoshop doesn’t write your web code for you as you go along. Webflow does. This means that, at least in principle, a designer can build an entire website from start to finish without ever handing over to a developer. It still helps to have a developer around for more advanced customization, but the fact that so much can be done visually in Webflow is truly revolutionary.
Its CMS empowers content creators
The gap, and accompanying tension, between the people that build websites and the people who create the content for them has been around for so long, and is so familiar to anyone who’s ever worked with a website, that you’d be forgiven for thinking it’s a problem that can never be solved.
But it’s not. After three decades of frustration on both sides of the divide, Webflow has created a CMS that gives content creators the control they need, without letting them anywhere near anything that could bring the whole site to its knees. Doctors are already reporting a sharp decline in the number of heart attacks experienced by web developers, and it’s all thanks to Webflow (we made this last bit up).
It’s also a publishing and hosting platform
One of the biggest headaches for website developers is having to make different tools and platforms work together without conflicts and issues. This usually requires additional code, additional plugins (which often require additional code), and lots of additional time.
But, like a fistful of aspirin, Webflow makes that headache go away. The Webflow package has as many third-party tools built-in, alongside platforms that you might otherwise have to pay (and code) for separately. It has a seamlessly integrated publishing and hosting platform, for example. But you don’t have to use it if you don’t want to. Everything in Webflow is easily exportable for your convenience.
It has its own online university
OK, so Webflow University is not a real university. But it is a thorough and informative package of guides, lessons, courses, and tutorials that makes the process of learning to use Webflow a whole lot smoother.
And, unlike most real universities, Webflow University is completely free. Seriously, you can sign up within seconds, and there’s no catch, no request for payment details, and it doesn’t expire. It contains an enormous amount of really high quality content, not just about Webflow, but about website design and development in general. If you’re even remotely curious to learn more about building websites, regardless if you’re particularly interested in Webflow, then we’d highly recommend checking out Webflow University right now.