Feb 18, 2022

Webflow is better than Squarespace. Here's why.

Webflow and Squarespace are both design-oriented web builders, both of which can be used without any coding knowledge. It has to be said that websites built with Squarespace make a great first impression thanks to its selection of beautiful templates, which is great for the online portfolios of artists and other creative types.


But if you want to grow your website into a powerful, multi-functional platform, and you want a website that’s tailored exactly to your needs and preferences, then Squarespace is quickly going to start feeling very limited. For a serious, professional website, Webflow is the better choice, and here are just some of the reasons why:


Webflow’s templates are more customizable


Both of these two website builders offer a wide range of templates and, as we mentioned above, the Squarespace ones are particularly beautiful. But if you want flexibility, and you want to be sure that your website ends up with a truly unique look, then you’ve got to go with Webflow. Customizing a Squarespace template is awkward at best, impossible at worst, depending on exactly what you want to change. Webflow templates are fully and easily customizable.


There are over 400 official Webflow templates available, although around 90% of them come at a premium. That extra cost is there for a reason though. Premium Webflow templates don’t just give you the template itself. Many of them come packages with additional design elements that have been created to fit the overall template. 


Webflow is way more flexible


It’s not just templates that are more flexible in Webflow - everything is. Webflow is sold as a web builder that lets you do everything without using any code, and this is basically true. Although we’d have to admit that Webflow’s flexibility brings complexity with it, so knowing how to code and/or design really helps to get the best out of it.


While Webflow is all about letting you do everything using the simplest possible tools, Squarespace really is more about accessibility. This is great for users with no web building experience who want to do everything for themselves, but it does mean there are inevitable limitations to what is possible. With Webflow, almost anything you could possibly want can be done.


Webflow sites are faster


In today’s fiber-optic world, users are accustomed to websites responding as quickly as if they were locally installed applications running offline. Even a few seconds’ delay can test a website visitor’s patience. Even if they don’t click back and go somewhere else, slow loading reflects badly on your business, and can even negatively impact your Google rankings.


Sites built with Webflow rarely, if ever, have this problem. This is because Webflow code is extremely lean and efficient, and because the package includes pretty much every speed-improving feature you can think of. Squarespace sites certainly aren’t sluggish, but those pretty templates with their large, high-quality images do add valuable seconds to loading times.


Squarespace is too reliant on high quality images


The reason many sites built with Squarespace look so beautiful isn’t necessary because of Squarespace itself. In a lot of cases, the imagery is doing most of the work. A skilled designer knows how to select just the right image, crop it, filter it, and present it in a simple website template, but it’s not rocket science. Usually, the photographer or artist deserves most of the credit (which is why, to be fair, Squaresoft is great for art and photography portfolios).

Take the high quality images away from Squarespace sites, and they suddenly look rather naked and exposed. Webflow, on the other hand, is great for a huge variety of visual styles, and even has powerful, built-in animation tools. Again, when it comes to flexibility and adaptability, Webflow comes out on top.

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